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REDMOND, Wash. , May 22, 2012 /PRNewswire/ -- Cablemas, a Mexico City -based provider of cable, telephone and broadband Internetservices, has used the Microsoft Exchange Online cloud service toextend e-?mail messaging to its 2,500 offsite employees, enablingthem to better serve customers and making the company morecompetitive - without adding IT infrastructure. (Logo: photos.prnewswire.com/prnh/20000822/MSFTLOGO ) "As a result of using Exchange Online, employees are enjoyingimproved access to information and enhanced productivity," said Jorge Gonzales Ortega , IT Operations and Support manager at Cablemas. "The company isdelivering faster, higher-quality service to our customers." Providing superior customer satisfaction had helped Cablem s gain aleadership position in Mexico 's telecommunications market, but competitors are moving tooquickly close the gap. To further raise the bar of customerservice, the company knew it needed to tighten communicationbetween the 2,000 employees at its Mexico City central offices and its widely dispersed offsite staff of fieldservice, customer service and sales representatives. At headquarters, employees used an on-premises corporate messagingsystem deployed on Microsoft Exchange Server 2007. However, offsitestaff had no access and would typically use their personal emailaccounts to check in with supervisors. The lack of standardizedemail communication decreased their productivity. "Company news didnot reach offsite employees in a timely manner, and it often wasincomplete or received too late to be useful," Ortega said. "Ouroffsite employees felt disconnected from the decisions made in ourcentral offices." The IT team first considered expanding the company's ExchangeServer 2007 environment, but storage limitations and the demands ofmanaging additional infrastructure discouraged them. They consultedMicrosoft advisors, who suggested using the kiosk version ofExchange Online to extend their email environment to a cloudservice. "The kiosk version is designed for 'deskless' workers, sowe felt it would be a good fit for our offsite employees, many ofwhom cover a lot of territory," Ortega said. Cablemas leaders also liked the idea of using a hybrid environmentmade up of its existing servers combined with cloud services. Aftercomparing the offerings of Google and other vendors, they selectedExchange Online because they could build on their establishedrelationship with Microsoft, whose products and services theytrusted. Employees already knew how to use Microsoft technologies,and the IT staff knew how to manage them. To expedite the deployment, Cablemas turned to UNIKA, a member ofthe Microsoft Partner Network that knew the process. UNIKA used asoftware connector to link the company's Exchange Server 2007 withits cloud service. Since it already used Microsoft ForefrontSecurity for Exchange Server to help protect its corporatemessaging environment against malware and viruses, the companyselected Microsoft Forefront Online Protection for Exchange. Through its new hybrid messaging environment, the company can nowinform all offsite employees of corporate decisions, educate themabout marketing strategies and provide them with tools to respondmore quickly to customers. "Today, customer-facing employeesusually have the answers in front of them, and when the need doesarise, they have a more efficient way to reach out," Ortega said. By subscribing to Exchange Online at a fixed monthly rate, Cablemasavoided both a substantial hardware investment and the need to hireadditional IT staff. "I'm supporting both our on-premises andonline messaging environments with the same staff as before, whichis pretty impressive," Ortega said. "We receive an excellent levelof service from Microsoft, so we don't have to worry aboutmaintenance, software updates or upgrades." Cablemas leaders recognize that streamlining communication insidethe company is key to sustaining both its competitive edge and its"esprit de corps." "Our supervisors can now send email updatesabout product features and pricing to support our sales repsthroughout the sales process," Ortega said. "Plus, offsiteemployees have a greater sense of belonging because they can nowcommunicate directly with their colleagues at our central offices." More information on Cablemas' move to Exchange Online is availablein the Microsoft Case Study and the Microsoft Customer Spotlight newsroom . Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leaderin software, services and solutions that help people and businessesrealize their full potential. SOURCE Microsoft Corp. Copyright 2010 PR Newswire. All Rights Reserved. We are high quality suppliers, our products such as Animal Feed Packaging , China Retort Pouch Packaging for oversee buyer. To know more, please visits Animal Feed Packaging.
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