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Google Zebra Is Coming Soon? by surbhi 233
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Google Zebra Is Coming Soon? |
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Business
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EBriks SEO Services India -It has been around one month when Google has rolled out the Penguin update; it had made major changes as far as SERP is concerned and it seems no further relief for online marketers. It’s now likely to put on another update by the search engine major, Google as ‘Zebra Update’. Matt Cutts of Google has already announced that Google is on the way to develop the algorithm which is going to combat the crooked and poor quality merchants out of the ranking results/ lowering their rankings. People normally believe on services/ products that rank higher with Google SERP and this might be the possible reason why Google Zebra has gone to put forward specifically for the merchants. All these efforts are being made for users so that they can have the best experience to use the merchant sites when they click on the sites available among the top search results. It has not rolled out yet, but most probably it is expected soon. Online marketers and others are making speculations only regarding what all impact can it have on the merchant sites running online and how it may impact their businesses. At the present time, online users check over the previous reviews and ratings of the merchants before buying any time from them. Google now seems to make things easier for those who make purchase online merchant services. Google Trusted Stores Program Trusted Stores program by the Google may have to play the key role in deciding which store is the best for users to pick the products/ services of their use. It might have some specific set of guidelines that online merchants have to adhere with, if these merchants turn out to be a trusted store. It may include topics including customer refunds, complaints or overall performance. Trusted Store Policies would also be there, that cover aspects such as website safety, privacy, user experience, and transparency. These policies and guidelines are going to make the difference, when it is to get higher rank among Google search results. The trusted stores program also includes aspects such as merchant must have a minimum of 500 transactions on monthly basis. These transactions should have the 90% of on-time deliveries along with the excellent customer service. Being a small merchant, it may not apply, but if you are a big merchant, you must want to be affiliated with Google’s Trusted Stores Program. Physical Location Location is also going to be the key facet, irrespective to your popularity of the merchant business; you need to have a physical location where customers can visit to check out your product offerings or can resolve their complaints quickly.
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