|
If you are selling product in today’s environment, you need to sell it online. While physical stores are still in vogue, if you don’t have an online store, you are missing 80% of your customers. As it happens, setting up a profitable ecommerce website is quite challenging, as there are hundreds of competitors in every niche. Here are a few ideas to optimize your site, so you can sell more and more products. Mobile first People do most of their shopping on their smartphones and tablets. They don’t want to open up their laptops just to buy something. This means, you need to put mobile devices first when designing your website. When considering ecommerce web design, here are some goals to keep in mind: Make it easy to search for products Making browsing for products easier with categories Present useful information besides a product Use well defined images with the right tags in HTML Payments should be a 1-click or 2-click process At this point in time, responsive web design seems to be the best option for designing ecommerce websites that work well with both desktop and mobile devices. Backend What separates ecommerce websites from others is that the backend is much more complicated. Before you ever start designing the site, you need to make sure that you have your inventory and processing system in order. Among other things, you need to ensure that: You have a way to record a customer’s purchase history, so you can recommend products to them You have tight integration with a payment processor, so they can pay easily with whichever credit card they have Make sure that when you display a product, it is always in stock Make sure that the status of the products’ availability is always correct Rely on numbers, not theories Fortunately, there are a number of tools that will help you create the best possible ecommerce web design, given your constraints. Some of the tools that you can use to build a highly optimized website include: Visual web development tools Analytics services Logistics management software The best ecommerce websites are not really the prettiest. They are the ones who focus on content more than design. They ensure that the customer is getting all the information she needs to make a purchase. Moreover, when a customer visits a website, they display those products that she is most likely to buy, thereby reducing noise. Also, if you want your ecommerce website to grow quickly, it is necessary to start small and be nimble. You will not sell millions of products the day you launch your site. However, you need to be able to scale your site’s design and architecture, so that it can handle tens of thousands of customers.
Related Articles -
Hosted Exchange, ,
| 
