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Over the past 40 months, games have remained the dominant appcategory on smartphones, but according to new data from FlurryAnalytics, social networking apps have recently narrowed the gap. The firm's new report (which excluded data from tablets) compared smartphone usageacross various app categories and found that in Q1 2011, game appusage led social networking app usage by an average of 10 minutesper day, but in Q1 2012 those categories were even, with usersspending an average of 24 minutes per day using apps in eachcategory. With social networking and game app usage now neck and neck,smartphone games have a real rival on the app market. Flurry warnedthat since game apps are seeing slower growth, demand could bereaching a saturation point, which partially explains why consumersare taking interest in other app categories. In addition, Flurry noted that social networking apps have seen amuch faster increase in ad revenue than games have. BetweenFebruary 2012 and April 2012, game apps earned a respective 35percent and 36 percent of total ad revenue on Flurry's AppCirclenetwork, while social networking apps increased from 24 percent to37 percent. While this data only addresses apps that leverage Flurry's trafficacquisition network, the firm noted April marks the first month inwhich social networking apps have generated more ad revenue thangames. Looking at the data at large, Flurry reported that growth for gameapps on smartphones could be reaching a plateau. As it becomes moredifficult to attract new players, the firm says smartphone gameswill eventually have to fight over a finite audience of users ifthey hope to grow their business. Even as new players enter the market, Flurry said casual smartphonegames will also have to compete with the increasingly popularsocial networking space, as those same casual users have becomeincreasingly attracted to apps outside of the game category. Image credit: Flurry Analytics Related news: China is now the world's fastest growing mobile market, says report Christmas Day 2011 Saw Highest Daily iOS, Android App DownloadsEver Study: Despite Android's Increasing Penetration, Developers StillFavor iOS. The e-commerce company in China offers quality products such as Cummins Engine Bearings , China Cummins Camshaft, and more. For more , please visit Diesel Engine Part today!
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