|
"Confectionery Market Report" which Market Report Plus analyses the confectionery industry in the UK. In 2012, the market grew by 1.8%, after recording the strongest growth of the review period in the previous year. The market is made up of two main sectors: chocolate confectionery, and sugar confectionery. Both categories can be further divided by type of product. The largest subsector in the market is countlines, which is made up of chocolate bars and single-serve bags. However, the boxed chocolates and sharing bags subsector has grown more than any other in the chocolate confectionery sector as consumers continue to stay at home to save money. Nevertheless, the chocolate sharing bags market is now saturated with products and growth is expected to slow. Sales are instead being driven by novelties that add a fun factor to the market, especially during holidays, ‘mini-seasons’ and events, such as sports championships and royal celebrations. Although chocolate confectionery accounts for more than two-thirds of the total confectionery market by value, sugar confectionery grew at a faster pace than the major sector for the second consecutive year. Gums and jellies, especially sour variants, are increasingly popular. Moreover, an influx in sharing formats and themed products have further boosted sales in the sector. Fruit sweets are the largest subsector in the sugar confectionery sector and experienced the highest growth of all subcategories in the total market. Consumers in the UK have a blatant preference for mint-flavoured gum over fruit variants. Manufacturers are keen to revive sales in the subsector with marketing campaigns highlighting the health credentials of chewing gum, as well as new product development (NPD). The mints subsector is the only one in the confectionery market to have declined in value in 2012. Consumer interest in the goods is limited and gum is increasingly taking over its market share. The other sugar confectionery subsector accounts for around a fifth of the value of the sugar confectionery sector. Products include toffees and medicated sweets, in addition to novelties. New takes on existing confectionery, the rise in smaller formats and interactive marketing campaigns are responsible for value and volume sales growth in the confectionery market in the UK. Although growth slowed in 2012 due to the economic crisis, confectionery remains popular in the UK. Nevertheless, manufacturers are operating in difficult market conditions and certain brands are faring better than others. Key Note expects the confectionery industry to continue to grow year-on-year throughout the forecast period; between 2013 and 2017, the value of the market is expected to rise by 7.7%. Table of contents : Foreword Hot Points Executive Summary Market Definition REPORT COVERAGE MARKET SECTORS Sector Headings Chocolate Confectionery Sugar Confectionery MARKET TRENDS The Economic Crisis Smaller Formats Innovation Focuses on Crossovers and Combinations Growing Importance of Seasonal Products Price-Marked Packs Shrinking Confectionery ECONOMIC TRENDS MARKET POSITION The UK Overseas Market Size THE TOTAL MARKET BY MARKET SECTOR Chocolate Confectionery Sugar Confectionery OVERSEAS TRADE General Overview Industry Background RECENT HISTORY NUMBER OF COMPANIES EMPLOYMENT REGIONAL VARIATIONS IN THE MARKETPLACE DISTRIBUTION HOW ROBUST IS THE MARKET? LEGISLATION KEY TRADE ASSOCIATIONS Association of Chocolate, Biscuit and Confectionery Industries of the EU Food and Drink Federation Food Processors Association International Cocoa Organization International Confectionery Association Competitor Analysis THE MARKETPLACE MARKET LEADERS Dunhills (Pontefract) PLC Kraft Foods UK Ltd/Mondelez UK Mars Chocolate UK Ltd Nestlé UK Ltd Tangerine Confectionery Ltd Thorntons PLC The Wrigley Company Ltd Zetar Ltd Other Companies OUTSIDE SUPPLIERS MARKETING ACTIVITY Main Media Advertising Expenditure Exhibitions and Trade Shows Brand Strategy INTRODUCTION COMPANIES' BRANDS Ferrero UK Mondelez International Haribo About Author Bio: I am working with a market research company which provides market research reports , custom research, company profiles, industry analysis, country reports , business reports, online databases and the report on confectionery industry etc. Through our industry analysis you can identify opportunities, analyze the requirements of the customers and study the competition sector wise.
Related Articles -
Food and Beverage, confectionery industry,
|
