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For many years, a new trend has been dominating the travel business globally and it is certainly the internet buzz. With the increasing use of mobile devices and easy availability of internet services, the demand for online reservation systems is also surmounting. From flights and accommodation units to travel insurance and car hire, everything you can book and get online with the help of these internet-run application. According to Google, the US hotel industry would experience 24% uplift in their searches by the end of 2013. Where searches from mobile devices would increase by 68%, there would be a decrease in desktop queries by 4%. Handy and portable, mobile devices including smartphones and tablet PCs are among the most favorite gadgets of today’s travel geeks to search, compare and book travel deals on the go. To serve the group of travelers who are constantly demanding for portable solutions, the travel industry experts are now focusing on mobile friendly technology solutions which are easy to use, handy and hassle-free. The airline industry has significant impact on the travel industry as it has alone managed to reduce the distance between the places that are geographically miles apart to merely in hours and minutes. Other than the leisure and adventure travelers, the industry serves billions of business travelers every year; as time is a scarce resource for such travelers, they prefer to chose an airline which enables them to book their journey, chose ancillary services and make changes in their schedule online from their mobile devices. Where the desktop quarries are decreasing, mobile traffic is increasingly significant for the travel industry, particularly the aviation sector; thus mobile friendly airline booking engines are in high demand today. However, whenever integrating booking software with the website or developing a mobile reservation application, the developer must consider a few features. Some of these are mentioned below: Simple: Complex flight reservation system might have an adverse impact on your looker to booker ration. Eleventh hour booking is most common with the corporate travelers; as they have limited time in their hand, any complexity faced during the booking process may turn them to a non-booker. It is thus always a good idea not to include too many features in a reservation system. Include the options that are most relevant to the booking process and which a booker generally look for while purchasing a travel deal online. Vivid: The flight booking engine should always comply with the design theme of the website. Moreover, a simple yet catchy design often works as an added point to attract travelers looking for good flight deals. However, the developers must consider that to make the design vivid, they should not go beyond the basic rules of booking platform designing. Inclusion of Deals: Incorporating deals and discount schemes with the airline booking system is a good idea to attract customers. However, while integrating the deals and discounts, airlines must consider that this should be clear to the consumer, as no one loves to be deceived. Ancillary Products: Airline business much depends on its ancillary product line; this forms a good portion of the revenue and thus is vital to the growth of any business. In a good Internet Booking Engine, the ancillary products and services are clearly mentioned so that it becomes easy for the consumers to choose the products or services they would require during their journey. Security: The most important factor that consumers on internet consider first is of security. Ensure best security measures so that consumers can also feel safe; this helps increase return business to a great extent. Also, many premium booking systems offer credit card storage option. With this feature consumers can store their credit card details in a safe and secure manner so that they need not to enter the information again and again whenever booking a flight ticket. It ensures recurring business, as frequent travelers prefer this feature the most. Today’s world is more mobile where people are dependent on technology for their day-to-day activities. Online reservation systems are certainly one of the groundbreaking innovations in travel technology industry that transformed the entire business scenario. As internet is the most widely accepted media to research, compare and book travel deals, it is expected to double up its impact by the end of 2017.
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