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Using Security Holograms Is The Best Way To Hit The Black Market Of Counterfeits by Richa Dixit
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Using Security Holograms Is The Best Way To Hit The Black Market Of Counterfeits by RICHA DIXIT
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| Article Posted: 09/11/2013 |
| Article Views: 556 |
| Articles Written: 146 - MORE ARTICLES FROM THIS AUTHOR |
| Word Count: 522 |
| Article Votes: 1 |
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Using Security Holograms Is The Best Way To Hit The Black Market Of Counterfeits |
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Advertising,Business,Publishing
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Counterfeiting has emerged as a troublesome epidemic in past few decades. It is viable in almost every segment of the market all over the globe. Whether it is food products or medicines, or cold drink, or milk, or anything that is in demand, fake products are found everywhere in the market. Duplicate products are a threat to the market and to the society, as these have evil effects because of their poor quality. There is a range of methods that can help brands from getting counterfeited. A number of companies have started using security holograms to tackle illegal counterfeiting. There are many kinds of security holograms that are made considering the brand and the quality of the product. However, it might be possible to imitate the style, make and quality of a product, but it is never possible for fakes to copy the uniqueness of a security hologram. The glittering foil or the sticker on medicine packages, bank cards, food products, deodorants, or many other products of your favorite brands are actually security holograms. These stickers and foils are made in a way that it reflects the brand’s message along with its logo, if seen from different angles. Moreover, these are given unique secret codes that are provided by the manufacture, and which can not be copied in any condition. Even more, while designing and preparing holographic stickers, there is intense security and privacy that no one gets to know what exactly is happening inside the lab. These safety labels are made using different technologies and are of different kinds; such as- 2D and 3D Holograms, aluminium holographic stickers, laser stickers, thermal printed labels, barcodes, promotional holograms, warranty stickers, etc. All these are meant for different purposes and have different uses. Offering great safety solutions, various hologram manufacturers offer customized services to brands and products. These labels are made according to the requirement of the product manufacture. After the designing of coded holographic stickers and foils is completed, these are pasted on the product package by the manufacturer. If it is to be used on bank cards, it will contain encrypted data along with a unique code and details about the customer, bank, account, and many other pieces of data; these sets of data can only be read by the bank systems. If a faker decides to fake the style of a bank card, he will copy the looks, and the codes that are visible on it, but it will be impossible for him to copy the secret codes in it. Similarly, for food products, you can see small rectangular or a square sticker pasted on the package that will reflect the brand logo from different angles. You can check the hologram employed by the manufacturer on the website of the brand. By using security holograms, it has become possible for many to say a big NO to counterfeited products. These are like relief camps in a flood caused by counterfeits. The article was written by Shailendra Verma, who works at the desk of Security Hologram manufacturing department of Lasersec.in, one of largest suppliers of security solutions.
Related Articles -
Security Hologram, Security Hologram Manufacturers,
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