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Public prosecutors are making a name for themselves in high-street firms and through virtual law offices. Despite delivering quality legal representation, lawyers often find a challenge convincing price-sensitive customers to hire them. Those who shy away from hiring a notary, they must do so because they fear high prices lawyers charge for their services. They prefer to use online legal document preparation services. The DIY service is an affordable alternative to hiring lawyers but has serious drawbacks. According to ABA Elawyering Task Force, "to be successful in the coming era, lawyers will need to know how to practice over the web, manage client relationships in cyberspace, and ethically offer unbundled services." Virtual lawyers and traditional lawyers must convince potential clients to hire them instead. They can use live customer service chat to reason why. Price-sensitive customers often believe they cannot afford a lawyer who will offer unbundled services. They take it upon themselves to print documents related to copyrights, divorce, immigration, business formation, trusts, wills, name changes, patents, power of attorney, prenuptial agreements, real estate leases, trademarks, estate and personal planning. The downside of printing documents is that it takes a lot of time and intelligence to decide which form is apt for their case. Such customers also forgo personalized assistance. It is incumbent upon lawyers to educate potential clients the benefits of hiring them. Jack Martin an e-marketing expert explains that with the growing importance of online marketing, professional businesses must look to reach out to markets with a different approach, "While social media marketing has been quite successful in getting some exposure to firms. Professionals should look to utilize innovate new means to market themselves. Providing online solicitation through live support chat software can prove to be quite lucrative." While another advantage of live support chat software is online scheduling and referrals. By incorporating live website support, non-lawyer staff communicates why and how potential customers can afford a lawyer and the unbundled services such as access to documents. Law firm members monitor customer's online behavior to gauge what practice area and the notary they are vying. Once the tracking element reveals online activity, browsers are proactively engaged for a meaningful discussion. It is in this precise moment, visitors can discuss their qualms about the expense. Operators can use live support chat software to explain how DIY services are impersonalized solutions and they should not sacrifice on expert advice.
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