Seo

If you think about it rationally, if you have a question, where is the most likely place you'll try to find your answer? Most of you will answer, "the internet" and a large number may even tellingly say "Google it," such is the ubiquity of the monolithic search giant that manages 90% of all internet searches. So, it makes sense that if you search for things you are looking for via the internet at large, and Google in particular, so will your potential customers! It is there fore essential that if you want to operate online that you have a website that is easily and quickly found by people searching for whatever it is that you specialize in. The art and science of preparing your brand to be found on the internet is broadly known as SEO Virginia Beach, or Search Engine Optimization. Also, the men and women who perform this service professionally are known as Search Engine Optimizers. SEO is a service that requires multiple approaches to acheive higher search engine rankings. First of all, the website in question must determine what it wants to be found for. Building a set of keywords that will be useful to your customers is essential to them actually finding what they are looking for at your site and making a purchase there. So, for example, if you are selling hats, you will perhaps want your customers to find your site when the type 'hats' into Google (or Yahoo! or Bing). However, it is also likely that there will be tremendous amounts of competition for the search term 'hats' so specifying perhaps 'fedoras' or 'snapback hats' to fine tune your site's visibility is always a good idea. These more specific terms will result in fewer searches, but the searches will be more likely to lead to a conversion, or turning that search into a purchase or usage of your site in the way you want users to interact with it. After keyword research has been completed, implementing these keywords naturally into the fabric of your website is essential. Title tags, meta tags, and anchor tags are three locations where 'spiders' or automated web crawlers find information to index your site for search results and with well constructed tagging, the spiders can find the relevant information in your site easier and index it most closely to the way you want it to be found. Building a 'link portfolio' is also very important. A link portfolio is a name given to the variety of inbound (from a outside site TO yours) and outbound (FROM your site to an outside site) links helps give your site 'relevance.' Basically, the search engine's algorithms surmise that if your site is receiving lots of links from various sites (especially if those sites also have a quality link portfolio) and your site also links to many other quality sites relevant to your own, than your site is relevant and important. This importance leads to higher search results.

Another thing to consider, is that you should always make sure your site is designed with your real users in mind, rather than just trying to make it Google friendly. This means, when the actual code of the site is written, making sure the code doesn't display thinks to Google that it doesn't to users ( a tactic known as 'cloaking'). Further, using URLs that are easy for humans to understand is important. Making sure your URLs don't say things like 'www.example.com/&1573"%2=3rul' and instead are like 'www.example.com/products_and_services,' as this helps your potential clients know what to expect for your site. Speaking of what your customers expect, having lots of descriptive, useful content with well constructed and ALT attributes is vital to both your customers and the search engines. Additionally, its recommended that you don't put all of your content inside Java script and Flash documents. This content can be quite useful to guests to your site, but the spiders cannot parse the information, thus, it won't really help your rankings. This is the type of compromise you will need to make to ensure the site's operability is maximized. This rich content does not have to be eliminated, but it also cannot comprise the entirety of your information, if you want your rankings to improve.

This is just a few figurative ice crystals on information on the figurative tip of the figurative iceberg that is SEO, so if you are seriously interested, (and you should be) there are hundreds of thousands of blogs, articles and websites devoted to the art and alchemy of SEO. It is the key to unlocking the internet and is vital to online commerce.

Imagine Media is Virginia Beach's (and the rest of the galaxy's) premier graphic design, web design, e-commerce, SEO, and web hosting company. Imagine Media's graphic artists truly understand and appreciate their craft and are committed to producing high quality, effective designs for you or your company. Let us take your ideas to the next level! Call us at (757) 597-1584 or visit us at http://www.imagine-media-now.com

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