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Trade Show Top Ten Tips To Manage Leads by Deepak Chowdhari
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Trade Show Top Ten Tips To Manage Leads |
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Business,Marketing,Non-Profit Organizations
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In situations when your trade shows participation was great, where in you experienced pool of booth attendance and a heap of leads. But post show, all your superior hard work goes into oblivion, just because, the leads which you hard-earned are left drawing layers of dust atop some desk.
Most vital eventual stage of any trade show marketing is leads management. By following the below mentioned trade show top ten tips for managing leads that I have understood in a duration of 32months you will surely shine under the SUN of success
• You need to aim for qualified leads, which compels your sales team to value them and work upon religiously.
• Leads classification helps long way to make trade show participation a complete success, so either train or instruct your staff to segregate the trade show leads according to high, medium, and low levels of qualification, and then classify the same as Alpha, Beta or Gamma leads.
• Your leads management plan should be ready before the show; follow up for gathered leads must be executed at the right time and observed as per plan’s requirement.
• Requesting just for a business card from trade show display exhibit visitors will not suffice your purpose: Having a lead form/card or Digital lead retrieval system shall be much more faster and handy for you to have enough space to record details on your display exhibit visitors’ expectations and requirements.
• Make sure that your marketing and sales department must apply required emphasis on the importance and urgency of leads follow up — and take stringent actions if the same isn’t worked out plan per se.
• You must always place one person accountable for lead accomplishment, entering the related data in the CRM system, and registering the leads which convert into sales/deals.
• Persistent follow up for accumulated leads is a must! Frequently keeping in touch with leads after the show (via calls, emails, or mailers) will prove to be the success mantra, please make sure not to cross the line when your leads start getting irritated.
• You must be prepared well in advance to friskily send fulfillment post show — as well at the time of show. Your fulfillment must possess the possibility to customize and include what trade show attendees specifically ask for.
• Regularly observe and keep a consistent check on the activities of your leads management team to inform you the progress on leads management.
• Right flow of information will preserve you from making the trade show visitors frustrated. Thus your internal flow of communication must hit the right target, in the sense that- your sales team must receive the right and every requisite communication or information from the booth staffers, which booth staffers on the first place receive from the visitors.
Complete and perfect training of booth staffers is the first step to super fine leads management. How so ever post trade show activities are also as important. So strive to strike the right balance in managing the pre and post trade show relative leads management activities.
I expect you to perform aforesaid trade show top ten leads management tips and achieve more worth from accumulated trade show leads. Forget not that your enterprise has invested a lot to receive them —your efforts at this crucial final stage will confer the much coveted success.
Related Articles -
trade shows, booth attendance, trade show marketing, leads management, trade show top ten tips for managing leads, trade show participation, trade sho,
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