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SANTA ROSA, Calif., May 10, 2012 (BUSINESS WIRE) -- Adler FelsGeneral Manager Daniel O'Leary has announced the launch of TotallyRandom Peach ($9.99/bottle, 10,000 cases), a Moscato-based, peachflavored follow up the winery's uber-popular Totally Random SweetRed and Moscato, which were introduced last year. These wines, theproduct of Adler Fels stable of premium vineyard sources andin-house artisan winemaking, are offered in response to increasingdemand among younger, urban drinkers for lifestyle wines with asweeter flavor profile. "Rather than lose those consumers to sweet cocktails or otherbeverages that meet their flavor preferences," explained O'Leary,"we want to invite them to be part of the wine experience withTotally Random Peach, a delicious, frizzante-style white wine thatis the perfect nightclub or poolside sipper." A blend of 84% Moscato and 16% mixed white varietals, TotallyRandom Peach is a bright, juicy, fruit-forward wine. On the nose,intense aromas of peach flesh are balanced with floral and fruitnotes of lychee, citrus and slight tangerine. The palate features arich entry, where luscious peach notes carry throughout. Made in aFrizzante style, the effervescence tickles the tongue as fruitnotes carry throughout an enduring finish. Totally Random -- Totally Linked In support of last year's Totally Random Red rollout, Adler Felslaunched the winery's first ever fully-integrated social mediacampaign. Using their smartphones, consumers are able to scan a QRcode on Totally Random's label to connect to the brand's websiteand from there to its "linkscape" of content on Facebook, Twitter,Flickr and YouTube. "Totally Random is more than a brand, it's a lifestyle," notesAdler Fels Marketing Manager Dana Fehler. "It's important for us tobuild a sense of community with our consumers, and we think TotallyRandom is particularly well-suited to this effort." About Totally Random and Adler Fels Winery Totally Random is Adler Fels Winery's newest proprietary brand. Thewinery also produces the Adler Fels, Coastline, Coyote Creek,Kitchen Sink and Leaping Lizard brands, as well as more than 100private and control labels for national retail, restaurant andhospitality customers. Totally Random wines are line priced at$9.99/bottle. The wines are distributed nationally to grocerychains, wine shops and restaurants and sold directly to consumersvia an online wine shop at https://wineshop.totallyrandomwines.com. The winery facilities and vineyards are not open to the public.Trade visits can be arranged by appointment. Samples upon Request SOURCE: Adler Fels Winery Copyright Business Wire 2012. The e-commerce company in China offers quality products such as Dental Restoration Materials Manufacturer , China Dental Endodontic Instruments, and more. For more , please visit Exodontia Sponges today!
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