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Search Engine Optimization is the process of improving the visibility of a website on organic search engine result pages (SERPs), by incorporating search engine friendly elements into a website. A successful SEO campaign will have, as part of the improvements, carefully select, relevant, keywords which the on-page optimization will be designed to make prominent for search engine algorithms. SEO is broken down into two basic areas: on-page, and off-page optimization. On-page optimization refers to website elements which comprise a web page, such as HTML code, textual content, and images. Off-page optimization refers, predominantly, to backlinks. SEO is often seen as a good way to avoid spending money on advertising by attaining high rankings in the organic search engine results. Not only is this not the true purpose of SEO, it can, in fact, be a dangerous way to conduct business. SEO should never be the sole means of marketing any business, because search engine algorithms are in constant flux, and any one of daily changes can impact a website's ranking negatively, to a point where the entire business can be put in jeopardy. So organic rankings should never be the sole source of traffic for any website that is being run as a business. With that said, SEO can contribute greatly to almost any online marketing campaign. Things that SEO can do: • Improve the search engine friendliness of your website. • Improve your website’s ranking for a well-researched group of keywords over a period of months or years. • Improve your website's rankings by utilizing a well planned and executed SEO campaign, which will cost more than you would have guessed. • Leverage well written, useful, helpful, entertaining or otherwise interesting content to mount a successful link building campaign which will result in ranking improvements. • Optimize your website's textual content by incorporating a select number of keywords into the text and utilizing the new text to develop an internal link structure which helps magnify the importance of those keywords for the search engines. SEO Services • Website SEO Audit: A SEO audit can come in varying levels of detail and complexity. A simple website audit can be as short as a few pages long, and would address glaring on-page issues such as missing titles, and lack of content. On the other hand other end of the spectrum, a comprehensive website SEO audit will be comprised of dozens of pages and address even the tiniest of website elements which may potentially be detrimental to the ranking-ability of a website. • On Page SEO: On-page or on-site SEO refers to SEO techniques which are designed to implement the problems and potential issues that an SEO audit uncovers. On-page SEO addresses a variety of fundamental elements such as page titles, headings, content and content organization, and internal link structure. • Link Development: Link development is one of the most controversial and often talked (written) about topics of the SEO industry. Since backlinks are the most vital component of any SEO campaign, and at the same time the most time consuming and consequently most expensive part, inevitably, there are many service providers who offer inexpensive link building services in order to attract and impress potential clients. • SEO Content Writing: SEO content writing is somewhat of a misnomer--it really should be replaced with high quality and well researched content writing. The term "SEO content writing" implies that there is a secret writing formula which turns plain everyday text into something magical that gets the attention of the search engines. • Code Optimization: Code optimization is a service you can expect at the highest levels of SEO services, as it involves an overhaul of your website HTML. The optimization of your HTML can impact search engine rankings. It is important for your website to show up in the top search results otherwise you are losing out on a large amount of traffic. It is possible to get one of these top search engine spots and get the kind of traffic you want, but without our help, it can be extremely time consuming and complex. By using http://www.web-alliance.co.uk/ SEO Service you will get a first Page Ranking on Google easily without the headaches of doing the job yourself we are a London based firm and currently have clients all over the world. Web Alliance Limited
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SEO, Search Engine Algorithm, Organic Search Engine, SEO audit, Content Writing,
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