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Advertisers and producers of goods and services use different types of printed publicity materials for brand building and creating awareness. Of the various forms that are used, tri fold brochure design is perhaps the most popular because of its versatility and ease of use. Leaflets and flyers are specifically meant to highlight an event or product feature and hence contain very little information. In contrast, a catalogue is a detailed description of a service or good and distributed to a select clientele. A tri fold brochure comes somewhere in between a flyer and a catalogue in terms of information content and ease of distribution. As compared to a leaflet which has two panels or a bi-fold brochure which has four panels, a tri fold variety has six panels. These six panels could be used effectively to provide a comprehensive idea about a company’s area of expertise, highlighting features, important clients, and contact details. This is extremely helpful for a buyer who wants a broad idea about your company. A panel could also be used for printing your company’s logo and mission statement if any. These six panels give you enough scope of playing around with images and content. A typical customer would be interested to have a comprehensive idea about a company and its products before deciding to buy. A flyer would fail to satisfy this need, while a multiple pages catalogue is too exhaustive to be studied. Designers and advertisers prefer circulating six-panel brochures among interested buyers for generating interest as they give the flexibility of playing around with information to be provided. These printed advertising materials are used universally by manufacturers, service providers and, even, public utility services. Even government departments prefer using these for conveying important message for public. A distinct advantage of using this class of printed publicity material is its ease of storage. These are stackable and could be displayed in a prominent place of your showroom or office. These could even be stored in holders allowing interested buyers to pick them as per convenience. They could even be stored inside drawers without occupying too much space. Perhaps the most important reason why these brochures are most popular is because of its distribution ease. These could be sent out as mailers, circulated along with newspapers or distributed by hand. These are formatted in such a manner that they could be sent in envelopes. This is particularly crucial in case you need to impress a noteworthy customer. Some advertisers use a part of the panels as a gift coupon or a feedback form. This is another way of getting your customer interested in your product or service. A tri fold brochure design should ideally be done by professionals since this is a specialized job. Technological advancement has eased the designing of brochures, and you must make a thorough research before deciding on your designer. It must be remembered that a brochure is a publicity material and it should be used appropriately to create awareness and generate revenue.
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