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Label demand in the US by Bharat Book Bureau





Label demand in the US by
Article Posted: 07/31/2013
Article Views: 46
Articles Written: 4951
Word Count: 808
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Label demand in the US


 
Business
"Labels to 2017" which demand in the US is projected to reach $19 billion in 2017, with growth accelerating from the 2007-2012 performance based on a strengthened economy.

Product description The pressure sensitive segment will remain dominant, accounting for more than 75 percent of the total market. Although pressure sensitive labels will expand at a healthy rate, they will continue to face growing competition from alternative labeling methods for primary packaging, such as stretch sleeve and heat-shrink, and in-mold labels. Among these, heatshrink labels will experience the fastest growth through 2017, with gains attributable to their ability to form-fit contoured containers and their strong visual appeal afforded by 360-degree graphics and maximum promotional area.

Plastic label stock to continue supplanting paper While paper will continue to account for the majority of label stock through 2017, plastics will continue to expand their share at paper’s expense. The growing use of plastic materials is based on the aesthetic and performance advantages of these labels, as well as the rising utilization of plastic packaging. Additionally, labeling methods that rely heavily on plastic substrates are increasingly popular. A key advantage of film labels is their transparency, which allows products packaged in glass or clear plastic containers to be viewed through the label, achieving the desirable no-label look. The no-label look is also increasingly popular with opaque plastic containers, especially in cosmetic and toiletry applications. Nonetheless, paper label demand will benefit from cost savings and the ability to be coated for enhanced durability.

Digital printing to be most rapidly growing technology The vast majority of labels are printed in some manner before sale to the final user, and additional printing, such as barcoding or addressing, may be done on site by the customer. Flexography is the leading printing technology in the US and is forecast to log above average growth through 2017, driven by its versatility, low cost, and suitability with the large pressure sensitive segment and the faster growing sleeve label segment. However, double digit annual growth is anticipated for digital printing, which will continue to displace traditional label decoration techniques, such as lithography and flexography. Advances will reflect improvements in print quality and speed that will fuel growing adoption of this technology by label converters and printers. Among the advantages of digital printing are increased design flexibility, shortened lead times, and low costs, especially for short run projects, since there are no plate charges or setup fees that add to the cost of traditional commercial printing. As a result, the use of these presses will be driven by efforts to capitalize on trends favoring shorter label runs and mass customization, particularly as product personalization functions as a key marketing tool.

Pressure sensitive labels to offset material downgauging Although material consumption will be similar to expected volume growth in label production, gains will be moderated by ongoing efforts to lightweight and downgauge label materials, as well as trends favoring less dense stock materials such as polypropylene. At the same time, raw material demand will be aided by the material-intensive nature of pressure sensitive labels due to the incorporation of adhesives and release liners.

Study coverage This upcoming Freedonia industry study, Labels, is priced at $5300. It presents historical demand data (2002, 2007, 2012) plus forecasts for 2017 and 2022 by raw and stock material, method of application, printing technology, and function. The study also considers market environment factors, evaluates company market share, and profiles 42 US industry competitors. Table of contents : INTRODUCTION xi

I. EXECUTIVE SUMMARY 1

II. MARKET ENVIRONMENT 4 General 4 Macroeconomic Outlook 4 Demographic Outlook 8 Consumer Income & Spending 11 Manufacturing Outlook 14 Retail Sales 18 Business Establishments 22 Packaging Trends 25 Packaging Outlook 26 Paper 28 Plastic 29 Metal 30 Glass & Wood 31 Labeling Trends 31 Mailing & Shipping Trends 34 USPS Outlook 34 Automation Technologies 39 Historical Market Trends 40 Pricing Trends 43 Regulatory Issues 45 Environmental Considerations 48 World Markets 52 US Foreign Trade 54

III. TECHNOLOGICAL TRENDS 57 General 57 Barcoding Trends 57 Growth Factors 59 Applications 61 Packaging & Retail 62 Mailing & Shipping 63 Manufacturing & Distribution 63 Other Applications 64 Smart Labeling 66 Technologies & Suppliers 68 Applications 71 Competitive Profile 72 Competitive Technologies 73 Direct Printing 74 Electronic Shelf Labeling 77

IV. RAW MATERIALS 79 General 79 Paper 80 Types 81 Producers 83 Plastic Films 85 Polyethylene 89 Polypropylene 90 Polyvinyl Chloride 93 Other Resins 94 Adhesives 97 Inks 100 Types 100 Technologies 102 Other 104 About Author Bio:  I am working with a market research company which provides market research reports , custom research, company profiles, industry analysis, country reports , business reports, online databases and the report on Labels to 2017 etc. Through our industry analysis you can identify opportunities, analyze the requirements of the customers and study the competition sector wise.

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