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Let’s start with the story of Mr. Johnson and his wife. A year ago, they had a son and decided that it was time to sell their vehicle. They’d need to replace their two-seater and buy something that would cater to their family of 3, or possibly even 4 in the coming few years. But every dealer that they went to offered them barely $2000, when their second hand car was valued at $5000! This is when they decided that it was time to take matter into their own hands. They registered on an auto classifieds website and successfully sold their vehicle for $4500! Here’s a mini guide to successfully making a sale on auto classifieds: • Write an honest advertisement copy: Admit it; you’re selling a car that’s been used and probably even dented or stained at a few places. Be honest while writing an advertisement copy. You should definitely make it fun filled by probably writing about a funny experience you’ve had with the car but also mention the dents. This will make the buyer trust you more as you’re not hiding anything. • Avoid using technical terms: No one’s really an expert at technical terms. Most people who drive a vehicle are the ones who’ve probably never even opened a bonnet to check what lies inside it. Avoid mentioning details that are too technical in nature. Even when you describe the car, list down the color in understandable terms. Rather than writing ‘Contemporary Ochre’, you can write it as ‘Earth brown’ or ‘deep orange’. • Take a lot of photos: Car is something that’s preferred in the best of condition. People really don’t want to buy a vehicle that has a dent at multiple places even if the seller is offering it at a considerably lower price. Sure, a second hand vehicle has a few scratches, but massive dents are unwelcome. Take a lot of photos of your vehicle to show the buyer that you are not hiding anything. It will give them a clear picture and help them decide whether it is worth their time to come and check out the car. • Making an advertisement: We all love to see car advertisements on television. Making your own will be much more fun! Take up your digital camera, and shoot a tour of your car. Show all the features and then shoot a few portions of the car in motion. Add some good music and you’re set! The buyers will prefer your advertisement over all other Sydney classified ads when they see a personalized ad for your vehicle. • Mention negotiable: Car buyers won’t pursue an ad further if it says ‘NON NEGOTIABLE’. Make sure you leave some room for negotiation.
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