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A non-profit organization is an organization that raises fund for a charitable cause, rather than to earn profits. It is very essential for Non-profit organizations to effectively market themselves, because even if the organization is selling its products or services for free, it has to sell! Trade shows offer fundraising opportunities to non-profit organizations. Totally 2.3 million non-profit organizations operated in the U.S. out of which 1.6 million were registered under IRS unto 2012. In 2010, public charities reported $ 1.51 trillion in revenue, $ 1.45 trillion in expenses, and $ 2.71 trillion in total assets. These figures are dominated by the largest organizations, primarily hospitals and higher education organizations. Why must non-profit organizations Exhibit at Trade Shows? 1. Reach your Customers: Just like a profit earning organization targets certain audience with its marketing, so should a not for profit organization and exhibiting at a trade fair helps the organization to have a direct contact with target customers. 2. Creating a Brand: It is crucial for the non-profit to build brand. For many nonprofits, name recognition is vital. A trade event or participation in majorexhibitions is an opportunity for nonprofit organizations to come out and show what they do. 3. Meet New People: Meeting new people is a huge part of exhibiting at a trade shows. In one location, you have the chance to connect with a large number of potential customers who are interested in your particular industry. 4. Win Competition: The best way to compete for supporters’ money is by creating a strong brand. Exhibiting at a trade event not only gives you a chance to know what your competitor is doing, but it also allows you to show your company's advantages over your competition. 5. Position Your Organization Effectively: Participating in trade fairs allows you to position your company strongly. Trade shows can be used as a platform by the Non-profit organization to create a strong and positive image rather even a chance to enhance the existing image of your organization. 6. Get Exposed to the Media: As a nonprofit organization, you are always seeking new ways to get the most return on your investment while spending as little as possible. Trade shows are a platform wherein you get a chance to display your work through media and get exposed to even a larger audience. Author Biography Armed with unmatched dexterity in corporate communications and content writing, Himanshu Tiwari since 2009 has been casting his impressions on digital and print media. Himanshu is highly creative with strong inclination towards art and culture. His hobbies embrace Acting and Dancing. He’s an active blogger for trade show USA related articles and blog posts, visit - http://www.exponents.com/blog/index.php . He tweets for trade fairs and trade show displays - https://twitter.com/ExponentsUSA . His content writing proficiency can be umpired through subscribing to Exponents e-newsletters- http://www.exponents.com/Newsletter.aspx . He has been writing media speeches and press releases since 2011. He marks his foot prints in diaspora of corporate social media and company brand promotions through adroitly managing Exponents USA facebook page - https://www.facebook.com/ExponentsUSA. Follow him on Twitter – @astutehimanshu
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