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New age production houses are making smarter moves to intimate target audience about new Bangla movie list,by successful integration of media channels. Seems Kolkata Films have realized the need for such a strategic approach, finally. If a person is a movie fanatic, he will always be enthusiastic to know the next big film release that would hit the screen. All the credit goes to the World Wide Web that has provided the scope top check a glimpse of good movie trailers and songs that are yet to arrive. India is a land full of various cultures and languages. The Bengali culture is one of the most popular and rich culture that has been developing for a long time. Their rich culture is reflected in maximum arts as well as movies. These movies are not only centered within the boundaries of Bengal but are also seen by people outside Bengal. Online platforms and other digital facilities are excellent promotional channels for an upcoming Bengali flick to reach the target audience. When a movie is continuously talked, discussed and shared among masses, awareness is bound to build up. Altogether, it’s a well thought out media strategy that movie makers and producers are adapting to create the hype about the forthcoming venture from their respective production houses. Few of the corporate entities can afford to run their own music channel benefits to promote films, for example there is Sangeet Bangla from SP Venkatesh Films and Dhoom Music from Rose Valley films as the prime examples. Such channels continuously keep intimating about the new Bangla movie list, telecast trailers and songs, interviews of directors and actors, exclusive footage from the shooting spot, run contests among the fans and many more activities to promote the just released or yet to be released films. Needless to say, this media advantage prepares the necessary ground for the movie’s futuristic success. Print Medias do play a significant role in this regard as well, considering their huge circulation base, spanning close to millions of readers for a Tire 1 newspaper or hugely popular cine magazine. Consider the latest reporting made by The Anandabazar Patrika about the shooting of Chander Pahar in distant Africa, or Hanuman.com in Iceland, or the first look of Prasenjit Chatterjee as Anoty Firingi in Srijit Mukherjee’s Jatiswar as most instant examples. And the discussion is incomplete without taking news and entertainment centric channels into account. You get to see a Page 3 kind event in almost every leading news channels, each highlighting upon the Kolkata filmsand the cine industry, alongside its inside stories. Once again, these channels are nerve centers for the potential audience, and production houses use this opportunity very tactfully to work it best for the interest of their venture. Just the same way, you get to see the actors starring one particular movie has come as the celebrity in any popular reality show, and the aim remains the same. In fact, things turn smarter, when they act in a particular episode of a highly popular soap opera. Thanks to this all round media usage, Bengali movie lovers can get themselves updated about the forthcoming releases. Definitely this is great news for the Bengal film industry, indeed. Author Bio: The author is a renowned media planner, working closely with production houses associated with Kolkata Films since last few decades. For the new Bangla movie list, he recommends you to visit tollywoodhamaka.com.
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