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A Content Management System, also known as a Web Management System, is a system or group of tools and applications used to manage and organize the data of a website. Generally, this includes two standard elements: the CMA or Content Management Application, and the CDA or Content Delivery Application. The former permits an individual to quickly manage the content of the website without the understanding of HTML (Hypertext Markup Language- the markup that is used to make files on the net) without enlisting in the experience of a webmaster. However, the CDA actually gathers the data to update the website. The main purpose of a Content Management System is to dynamically handle data on a web site. Features of a CMS may vary extensively from one system to another. A simple system could have a handful of functions, while others might have more powerful and complex functionality. Different Benefits To Look for in a CMS The basic features of a CMS system will vary from one site to site, but it typically comes with a browser-driven control panel for formatting, making revisions, indexing, searching and data retrieval. The web-based publishing function allows users to make use of a particular template or a set of design templates, wizards and other tools or alter web content. Also, the format management function helps users to format documents, including scanned paper files and legacy electronic files, to an HTML or PDF (Portable Document Format) that a web site can use. The revision control attribute allows users to upgrade their content to a newer, current version or to revert back to an earlier version. This feature can also track the modifications made on the website data from each version. The indexing feature, search feature and retrieval feature are additional attributes included in many CMS systems. The application indexes all the details and data within the system so users can quickly search for the data using specific keywords. The CMS system will then browse and retrieve the requested data for the user. Also, any CMS designed for publishing content will have options to search files, index, and specify keywords and metadata for the search engine crawlers. Promotional Tools Found in CMS Systems A CMS can also provide marketing tools for one-to-one marketing, a feature that permits website to tailor its material and advertising for particular individuals' interests. This function is specifically advantageous for marketers because it can track details offered by the user, or use the info about the user gathered by the website (i.e. a particular individual's page sequence pattern). The outcome will be targeted advertisements that mirror the customer's specific interests. For example, if a user searches for the term "smartphone", the marketing banners will show ads for companies that sell that specific item, rather than company sites that offer clothing or magazines. In conclusion, Content Management Systems are automated, cost-effective applications that streamline the process of controlling, upgrading, and customizing websites and the site visitor user experience. Choosing which system to utilize depends mostly on attributes, expandability options, developer preference and convenience. More information can be found at Atlanta web designing mom
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