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The internet is now the most popular source of information to the majority of the world’s population. It has become quite easy to get any information due to the various search engines that are existent. They are extremely useful as they provide you access to practically every corner of the internet. However, to be able to get a good ranking of a search engine, you need to carry out search engine optimization. The main aim of search engine optimization is to increase the amount of traffic to a website. Many people may consider that any steps can be taken to ensure that more people visit their websites. However, this is not true. There are certain steps and activities that are frowned upon by the search engines. To make it simpler these activities are divided into two categories: white hat and black hat. White Hat SEO Techniques White hat SEO techniques are the ethical techniques used by executives to increase traffic to their sites. These activities include backlinking, keyword analysis, link building, keyword usage and generation of unique content. These are the techniques that are desired by all search engines. Black Hat SEO Techniques However, just like every hero has a villain, we also have black hat SEO techniques that are used by certain people to get the same the same results albeit in an unethical manner. These techniques are not preferred by search engines and many even lead to the banning of the website and other such penalties. Some of these techniques are invisible text, keyword stuffing and the use of doorway pages. Benefits of Using White Hat Techniques White hat techniques are preferred by most professional SEO business executives as they have proven quite beneficial in the past. Some of their advantages are mentioned below: More Efficient: Ask any SEO executive and he will tell you that the most efficient method is by using white hat techniques. Black hat techniques are quite unreliable and can even get you banned from the search engines. Easily Sustainable: Though white hat techniques may take a longer time to get your rankings up as compared to black hat techniques but the effects of such a rise will last much longer. Improved Quality: Black hat techniques may sure get you the increase in rankings but when these articles will be read, it will create an unnatural feeling which can put off many readers and buyers. White hat techniques will provide better quality that will attract more people to you. Everyone has a choice to make: you can either choose the short term benefits of black hat techniques or the long term benefits that you get by using white hat techniques. Explore more about : SEO
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