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The way world & nation are witnessing a change in everything, ‘Politics’ is also moving to the next level. Technology is affecting, influencing and transforming political leaders and citizens to the great extent. US Election 2012 established this fact that social media plays an important role in regulating the citizens mind and behavior. This is the era, when people have more friends on Facebook & Twitter than in really life and so is the case when they look for their leader. They want a presentable, smart & techno-savvy leader who is always connected to them, the way their friends are. Social Media is not just the part of election campaign anymore; it has become the all time necessity for a leader to keep updating about his daily know-hows for establishing a better understanding & transparent relationship. In India, there is a wide diversity in population. Almost 40% population is extremely poor and cannot afford to access social networking sites but the remaining literate and influential part of the population is available online on social channels. To connect with them, share the developmental work and portray the right image is very important for Politicians. It cannot be neglected at all. That’s the reason every small or big politician in India is very careful about the digital reputation management, the way they have always maintained it in newspapers & news channels. Since its inception, BJP is known for its traditions, ethics and discipline and now it is also known for its techno-savvy image. It is the first political party in India to get digitally active. Veteran Leader, Mr. L.K. Advani is the first one who started using digital media and had an awesome website. Chief Minister of Gujarat, Mr. Narendra Modi took this trend to the next level and with the excellent use of Social Networking Sites, he won hearts all over nation. He is no more just a Gujarat Fame leader. He is internationally acclaimed for his best use of digital media. Following this trend of Bharatiya Janata Party (BJP), Industry & Employment Minister of Madhya Pradesh, Mr. Kailash Vijayvargiya is the upcoming leader on digital media who is making the most of it. He is known for his statements in media and now, he is a regular user of Facebook and Twitter. He believes that ‘Online Media has given the best platform of Expression to one and all. Here politicians and citizens are on same level and have freedom to express the thoughts conveniently. Moreover, it’s the best way to remain connected & serve the masses 24x7.’ Politics in 2013 is turning social and in Election 2014, it will surely play an important role. Hope you all are tracking every move of your leaders on social channels! If not, then do it now! Industry & Employment Minister of Madhya Pradesh, Kailash Vijayvargiya is well known for his great work in Madhya Pradesh. At present he is handling seven different portfolios in state i.e. IT Minister, Bio-Diversity & Bio-Technology, Horticulture & Food Processing, BJP Cabinet Minister, Commerce, Rural Industry, Science & Technology Minister. He is revolutionary, thought provoking & motivating minister.
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Politics in 2013, Election 2014, politician in India, L.K. Advani, Narendra Modi, Industry & Employment Minister, Kailash Vijayvargiya, indore,
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