On July 15th, Buffalo Wild Wings will roll out its long-awaited Game Changer craft beer. A pale ale with an amber color, the new brew with be available only on tap at Buffalo Wild Wings restaurants. “We’re all about wings, beer and sports, and we are always looking for new offerings to enhance the guest experience at our restaurants,” Kathy Benning, the chain’s executive vice president of global marketing, brand and business development, said in a statement. “Our guests, above all, are sports fans, and they’re looking for that social environment to enjoy the game with their friends. We’re excited to offer the Game Changer, knowing that it was created with them in mind.” Buffalo Wild Wings currently offers more than 50 brands of beer, including 30 craft labels. The announcement came just in the last few months when its chief executive, Sally Smith, noted that the brand had expanded its draught beer tap handles from 24 to 30 in many of its restaurants to better accommodate customers’ demand for more national and regional craft beers. Company representatives noted that Game Changer’s 4.6-percent alcohol-by-volume content also would allow customers to enjoy several draughts during a visit to Buffalo Wild Wings to watch a sporting event or enjoy a long lunch or dinner with friends and family. “It’s an approachable craft beer that’s not too heavy or too high in alcohol, so people can enjoy drinking it responsibly over the course of a whole game,” he said. “Game Changer’s unique story gives sports fans a new craft beer with the authenticity of a Redhook brew.” Buffalo Wild Wings is based in Minneapolis and currently operates or franchises restaurants in 49 states and Canada. For more info, click here
Related Articles -
beer, craft beer, brewers, brewing, alcohol, business, business opportunity, small business, growth,
|