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Now a day in society, email advertising campaign has become one of the most important and simple way to promote any product. With the help email advertising you easily promote your product and services and spread news, information and awareness towards your potential clients. There are so many people who are dependent on their email communication to get information and updates most likely things that interest them the most. Well while designing an email advertising campaign people find so many hurdles to start. Here are some simple steps we should follow for creating any successful e-mail marketing campaign. Make a List of Mail Ids in an excel spreadsheet You can not do anything if you do not have a list of email addresses of people who want to hear news, information and updates from you. If you do not have already a list you have to create a list of customers and people who keep interest in product and services. While creating a spreadsheet of email addresses also include contact names, it will allow you to personalize your message for each of particular persons. Define your goal This is a very crucial step. It will give direction to your entire campaign which may include metrics of success, content and audience. Here you will talk with your existing customers, will create new sales opportunities, and it will help in generating new leads. You will have to clear what kind of communication you want to do. It can be a product announcement, a sales offer, survey, content marketing to generate new sales leads. Create Content One of the most important part of your message you want to convey. Your content should be punchy, action oriented and personalized. Create a message that can be scanned easily, readers do not read every single word of your message. You should use attractive subject line that is able to engage the recipient. Don not use spam word into the subject line like “free”. Must provide an option to unsubscribe list. Use high quality images. Template Design You should design templet of your email to align with your brand style and according to feel and look of your product and services. Once you got the templet what you want to show image of your brand, product and services you can populate it with content, offers and images. Test for approval and send When you receive email in your Inbox to test it is important to watch what the mail looks like and what it looks like when it is opened. Make sure our email is not flagged by any of the email program. Check for HTML and text versions of mail, and links in it. Measure the success, review and make improvement Measure your success with email campaign, make an analysis for open rates, CTR and bounce rates. Always have a look at impact on website traffic, inquiries, lead conversion and impact on ROI. Learn from the campaign and make improvement for the next.
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