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Sports public relations have a variety of different applications. These can be used to promote a team, play or product. These can also help with reputation management when something negative has happened. To help build a brand People may have a sports themed product that they want to promote. This can be a game, brand of clothing or a phone app. Many of these products will be licensed to use specific teams names and images while others have a more generic look and feel. Getting these products launched and to the public can take time and relying on in-house promotion or social media may not help the brand to grow as large or spread as far as needed. Working with a professional public relations firm can help to connect people associated with the brand to others that can help promote it. It may be possible to get the brand inventor interviewed on a local or network newscast or to obtain an interview in print or on the web. These methods help to get notice of the new product out to people that might otherwise have never heard of it. To promote lagging teams Some teams have experienced a decrease in ticket sales and need to regenerate interest with fans. Part of this lag can be attributed to the economy but it can also be that people are not hearing about their local teams being promoted adequately. By using appropriate sports public relations services, it is possible to craft a campaign that will help to rebuilt excitement about the team in the local fan base. When bad things happen Professional athletes have been in the news for negative reasons forever. Some of these events will cause the player to be released from his or her contract but others may be able to use positive publicity to neutralize the bad news. Players may have trouble in their personal life such as not wanting to pay child support, marital affairs, getting into brawls or the hint of drug use or steroids. They can also have events such as drunk driving accidents in which others are injured or other happenings that are not directly connected to personal or their team. Any of these events or others that are similar can reflect negatively on the player with fans but can also be detrimental to the team in general. Using a public relations firm to handle reputation management, accentuate the positive and minimize the negative can be important if the athlete wants to stay in the game.
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