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Online shopping is still in its inert stage in India. Indian consumers like more to go out for shopping to buy things. Online shopping is yet to catch up in India. Unlike in western countries in India online shopping is not catching up. Slowly it is catching up with people. Experts opine that it will grow rapidly in the coming years. It has been found that Indian customers do not opt to use plastic money. They like to buy by paying Cash on delivery. Net commerce is yet to flourish in Indian community. With the help of mobile companies and internet services the shopping online is expected to bloom. Online shopping though very easy people require awareness and it is important for them to know that they can shop for their own place. The picture of going out and buying materials and groceries from the familiar shops is running trend. They find happiness by following these trends. They simply cannot imagine online shopping till few years back. Online shopping site in India is slowly showing its appearance in e-commerce and retailing industry. Now with many online shopping malls operating successfully Indian online shopping mall can be able to make others customers to buy something from online shopping malls. Indian customers are drawn towards online shopping sites because of huge discounts it could offer on the consumer goods. More over it offers wide range of materials listed under various categories. One can find everything here, books, groceries, confectioneries, stationeries, toiletries, clothes and fashion jewelries and many more things. In fact the number of items exceeds 50,000 to 75,000 in some online shopping malls. In fact online shopping has many advantages and people should gain some insight and online shopping site in India has excellent prospective in e-commerce. Direct sales from manufacturers to consumers are fast catching up idea and Indian consumers are to catch up with this idea to get goods directly from manufacturers at considerably lower price. Online shopping in India has to struggle little bit by way of advertisement and other means to attract people to buy what they need from internet. Online shopping in India is yet to catch up with people because of lack of awareness about its advantages. People still feel vary about online shopping. Recently this trend of inertia about online shopping malls was broken by virginmango.com which has shown world that India has huge opportunity for online shopping malls. Success of this company had shown that if user friendly approach is adopted in dealing with customers problems, when customer care service should be strong enough to deal with customers problems. People can save their money, energy and time by online shopping, more over they can go through entire range of item available in that online shopping mall. Without any obligation one can go through all the items that too, sitting at the comforts of their home. On orders one can avail attractive discounts as well. Online shopping in India has got a slow growth rate but definitely it is gaining strong foot hold in India.
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