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Mark Twain once said that if you had to eat a big nasty frog every day that you should do it first thing, then you’d have the rest of the day to look forward to. Well, this is a little gross, so let’s change it a little. Let’s suppose you had to kiss a big slimy toad every single day. Okay, maybe just the workdays. When would you like to do this? Would you rather put it off until the last moment? Or would you rather do it first thing and get it over with, so that for the rest of the day, you could be comfortable and productive knowing that you didn’t have to kiss that amphibian again today? Yes, this is a little bit silly. Thankfully, we don’t really have to kiss a toad. Unless you’re a hard-up princess who’s desperate for a husband, that is. What we mean by this, however, is that the toad represents that thing, or perhaps a group of things that you know you must do every day in order to be successful, grow your company or improve your financial situation. We’ve all got this one or two tasks we must do. So the point of this article is to show you why doing it early in the day is the best choice. What is your toad? For the purposes of this article, let’s assume our toad is marketing. Why marketing? Because in most cases, marketing is one of the hardest things a business owner must do. Any entrepreneur out there is going to be most comfortable with those tasks that are closely associated with their business model. For example, it’s easy to manage the accounts, or have a sales meeting, or call on a new customer or go over the inventory. Although those tasks might not be fun, they are familiar. Marketing is one of those concepts that is foreign and difficult for many smaller business people. This is due in part to the fact that marketing encompasses also many areas. There’s advertising, internet marketing, website creation, SEO, direct sales, decorating your office, setting up a booth, or just strategizing new ways to get the phones to ring. Unless you have a marketing degree or a marketing professional, you might not be as comfortable with marketing. So the point here is this: set aside an hour or two or three each morning to complete your marketing objectives. You’re going to be most enthusiastic and creative early in the day. Besides, as we have said over and over in our articles, blogs and on our website, marketing is what puts money in the bank. It’s arguably the most important things you do in your business. Remember, no matter what business you’re in, you are really in the business of marketing that product or service. The nice thing about kissing your marketing toad at the start of your work day is that once it’s done, you can then focus on those more standard business tasks. And while you’re loading a truck, or filling orders, or calling suppliers, you can rest easy that the hardest part of your job is done for the day. Not to mention the fact that you started your day doing something proactive that will return itself in new customers and increased revenues. What can be better than that? We hope this short article has given you some things to think about. We strongly urge you to add this success key to your daily habits. It seems simple on the surface, but believe it or not, it will have long-reaching consequences. So good luck, and remember, once you kiss that toad, it’s all over…at least until tomorrow! Please come and check out our article library. It’s loaded with more than fifty links to articles on everything from SEO, to marketing, to planning to success. You’ll definitely find it useful, and who knows what other goodies you might uncover on the rest of our site! visit our resources library
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