Technomic’s Top 500 found that breakfast sandwiches rose in popularity by 8.1% in the first few months of 2013. A separate Technomic survey found that nearly one-third of all respondents eat a sandwich for breakfast at least once a week. “Sandwiches are an important part of a restaurant’s menu,” Technomic executive vice president Darren Tristano said. “The number of ingredients, preparation methods and sauces can seem endless. Keeping abreast of trends appearing on restaurant menus is one way operators and suppliers can get ahead of their competition.” A separate Technomic survey found that sandwiches at breakfast in particular remain popular with consumers, as one-third of respondents reported that they eat a breakfast sandwich at least once a week. Recently, chains such as McDonald’s, Corner Bakery and Taco Bell have released new breakfast sandwiches to try and grow the popularity of their morning menu even more. McDonald’s derives roughly 25% of sales from breakfast sandwiches such as the Egg McMuffin and Sausage Biscuit. More recently, Taco Bell announced that it is testing a new “waffle taco” in one of its Southern California locations. In contrast,... Continued
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