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mass email marketing but you can easily avoid it. That means you have easy solutions so you don’t have to worry whether to implement t or not. First disadvantage is like few people have wrong impression that emails are sending emails means spamming. But this is absolutely wrong, only if you are sending the irrelevant messages then it may results in spam. Hence, by providing them interesting and genuine content you can easily win the trust of customers. Second disadvantage is it is herculean task to engage the recipients. Initially when you send the emails, recipients even don’t like to open it and even later on they get bored of your messages and probably you can lose the customer. Thus you should be very smart in writing skills and your subject line should be very catchy so as to retain them for long-term. However, there are some more minor problems like compatibility issues with browsers like whenever you send the emails and if you insert image and video with it then recipient may encounter in opening the mail and they will never come to your website and hence you can lose the prospective customer. Hence, evade excessive images and videos in your emails as far as feasible because it will directly impact your business. Other con is improper or unorganized email campaign can leave your prospective audience in confusion. Only you need a clear strategy while mailing messages to customers. Hence it’s better to divide the customers who can probably get interested in your product/service and then only send them because you need some professionalism in your business to get successful. It is concluded that you can easily implement mass email marketing in your business especially small business should not far there is no risk. ">Email marketing is considered as one of the fastest, trouble-free, and affordable marketing methods. Unluckily, other form of marketing approach, email marketing has its own pros and cons. Email marketing is very good especially for small businesses and there are many reasons for that. Following are the reasons for small business to use it your business. The first and foremost reason is investment , since small business don’t have that much investment initially so they cannot spent too much for their promotion hence email marketing is the best possible solution for small business. Secondly it is very easy to use because you can send your message to millions of customers at anytime, only you need email address of prospective customers. Moreover you can do personalized promotion for different categories of customers and here you can also get the reply from prospective customers and with other marketing methods you can’t get the feedback immediately. Thirdly with this form of marketing you can segment your list according to habits, location, budget, taste, choices, etc and then modify your messages accordingly and it will increase the effectiveness of email campaign. Since small business initially faces lot many problems in promoting their business because they don’t have that many resources and with email marketing you don’t require that much resources and money. However there are few cons of mass email marketing but you can easily avoid it. That means you have easy solutions so you don’t have to worry whether to implement t or not. First disadvantage is like few people have wrong impression that emails are sending emails means spamming. But this is absolutely wrong, only if you are sending the irrelevant messages then it may results in spam. Hence, by providing them interesting and genuine content you can easily win the trust of customers. Second disadvantage is it is herculean task to engage the recipients. Initially when you send the emails, recipients even don’t like to open it and even later on they get bored of your messages and probably you can lose the customer. Thus you should be very smart in writing skills and your subject line should be very catchy so as to retain them for long-term. However, there are some more minor problems like compatibility issues with browsers like whenever you send the emails and if you insert image and video with it then recipient may encounter in opening the mail and they will never come to your website and hence you can lose the prospective customer. Hence, evade excessive images and videos in your emails as far as feasible because it will directly impact your business. Other con is improper or unorganized email campaign can leave your prospective audience in confusion. Only you need a clear strategy while mailing messages to customers. Hence it’s better to divide the customers who can probably get interested in your product/service and then only send them because you need some professionalism in your business to get successful. It is concluded that you can easily implement mass email marketing in your business especially small business should not far there is no risk.
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