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It has been found that many architects these days are using topographic elements in the design of their signage. Architectural signage is growing at a rapid rate. Signage is no longer just a way to identify a business or location. Signage has become an art with designs to keep up with current trends. The signage world is constantly being challenged by new designers coming up with unique ways to implement signage that stands out from the crowd. The following are a number of examples of architectural signage from around the world that have captured the attention of a very large audience, particularly in the design world. The Minnaert building in the Netherlands incorporated signage into the structure of the building. Using each letter as a pylon. The signage is extremely eye-catching; it's hard not to miss and provides a purpose. Budapest's 'house of terror' signage is carved out of the roof of the building, displaying a reflection of the signage onto the building when the sun hits it in the right place. The signage is dramatic, as is the history of the building once occupied by Hungarian nazi's and communist organizations that used the building as a torture chamber. The Seattle Art Museum carved their signage right into the building, making it very difficult for them to ever leave the location and find another tenant without having to rebuild. The Fairmont Pacific Rim Hotel in Vancouver, Canada has placed a quote in large letters wrapping each floor of the multiple story hotel. The signage can be seen as overkill however is completely unique and unlike any other architectural signage done before.Buildings such as the Wales Millenium Center, Cardiff have incorporated signage that reflects the architecture of the building. These signage designs are getting bigger and better as time goes on. Signage is no longer just a sticker on the wall or window, it is thought of from the beginning of the production of any new site. The only problem with the new trends of architectural signage is that many businesses are tied to a particular building site forever due to the permanency of many signs. It also limits the availability to change the signage when wanting to rebrand. There are a vast number of options to choose from when it comes to architectural signage and an abundance of inspiration from around the world.
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