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The in and outs of launching and promoting your mobile app by Daniel J Jackson





Article Author Biography
The in and outs of launching and promoting your mobile app by
Article Posted: 05/27/2013
Article Views: 46
Articles Written: 8
Word Count: 634
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The in and outs of launching and promoting your mobile app


 
Computers,Software

Most of the entrepreneurs, start-up companies and even established business owners are having a dream to develop mobile apps for their business. Surely they will develop an app in an innovative and in a unique way to achieve higher credentials above all the other applications. After completing your app design and development, you have to take additional critical steps to attract the users and to emerge out from lots of applications. Here are the guidelines to make your app successful.

Videos play an important role in the success of the app. It is the most effective and expressive way to show the app's interface and functionality. Create an attractive video to demonstrate its features and workflow. This video can also be pushed into most of the popular video hosting websites f or video viral marketing after the app is launched at the app store.

Analyze your user base and submit your app accordingly. There is no need to submit your app in every store. Focus on your promotions to drive the potential users to visit your app in a single store. This increases your apps ratings, rankings and also visibility. It is an easy way of maintaining your application. Start with popular smart phone market and then rapidly move on to the other app stores.

Before launching, you have to issue a press release, push a newsletter, post a blog, create a Facebook event, start a tweet and create a Google plus Hangout; all should be drafted, analyzed and finalized in advance. You should know that the reporters and bloggers are the prime source of news and a perfect promotional media in this internet world. You can publish a news release just one week before the app launch; it should have the launch date and a highlight about the features. Invite some of the bloggers and article writers to write about the launch and the highlighted features of your upcoming app. Just before your launch date, prepare your visual kit for the launch and the promo kit for the app itself. It should contain a demonstration video, promo graphic materials such as wallpapers and other images, try to include each and every graphic material in your blog post’s and in press releases.

On the launch day, immediately after publishing the app in a market, release another press note. Write an elaborate detail about the app in your company blog and put up more information on the company’s website. Try to send the app to some of popular app review websites for a review of the application; this will act as a good marketing strategy. Make a good presence in popular social media channels such as Facebook, Twitter and Google plus. The social media presence will act as a feedback and support channel for existing customers and can lure more customers for the app. Regularly update about the features and other related notes or articles on your social media pages, this will keep your customers updated.

After the launch, you can use the social media to have a call for an action kind of propaganda and engage users with giveaway offers as well. Even after the launch, don’t miss the blogging, articles and more press notifications; these should be a continuous process throughout your promo activities along with some of paid advertisements on Google and Facebook.

Innoppl is one of the popular app development companies in Atlanta. We are having an team of iPhone application developer in Atlanta. Our passion is to provide turnkey solutions based on proven strategies to achieve the profitable growth in the business. Hire innoppl mobile application developer in Atlanta for an affordable price and to increase the number of customers for your business. For more details about mobile apps for business visit our website.

Related Articles - Launch mobile app, How to launch the app, Mobile app development Atlanta, Mobile app developers Miami, App Developers in San Francisco,

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