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Previous Galaxy smartphones had different brand names at differentU.S. carriers that potentially confused consumers, promptingSamsung to brand its latest flagship smartphone as just the GalaxyS III at all four major U.S. wireless providers. Samsung's first Galaxy S was known as the Samsung Fascinate atVerizon, the Captivate on AT&T, the Epic 4G on Sprint, and theVibrant with T-Mobile. Similarly, the Galaxy S II was branded asthe Skyrocket at AT&T, the Epic 4G Touch at Sprint, and theTitanium at T-Mobile. That plethora of names may have made the branding too confusing forconsumers, and weakened Samsung's ability to compete with Apple'sflagship iPhone 4S smartphone. As a result, executives with Samsungthis week have emphasized the fact that the Galaxy S III willfeature the same name at all four national wireless carriers in theU.S., according to The Wall Street Journal . Unique names for smartphones have been driven by carriers, who wantto differentiate their offerings to generate interest in their ownbrand. But Apple has loosened the grip carriers have on smartphonemakers by using the same iPhone branding at all carriers, and alsohandling most of its own advertising for its smartphone. "Now Samsung is trying to follow the Apple playbook, and gettingthe carriers to come along," authors Evan Ramstad and AntonTroianovski wrote. By having one consistent brand in the U.S.,Samsung will be able to focus its advertising strategy on a singleproduct, and differentiate itself from other Android handsets. Despite the fact that the Galaxy S III will be known by the samename at all four major U.S. carriers, Samsung will still customizethe software on each phone for the respective carriers. That's onearea where Apple has never caved in to carriers' demands, refusingto preinstall what some users deride to as "junkware" on theiPhone. Samsung has yet to announce a launch date for the Galaxy S III inthe U.S., but it will debut as early as this month for $199 with atwo-year contract. It will be available on Verizon, AT&T, Sprintand T-Mobile, as well as U.S. Cellular. Samsung unveiled the quad-core Galaxy S III earlier this month. It features a 4.8-inch HD Super AMOLED screen, a 1.4-gigahertzprocessor, one gigabyte of RAM, and available capacities of 16, 32and 64 gigabytes. The Galaxy S III launched in 28 countries across Europe and theMiddle East last week , competing head-to-head with Apple's iPhone 4S. Apple is expectedto respond with its next-generation iPhone this fall , a year after the launch of the iPhone 4S. We are high quality suppliers, our products such as China Peanut Peeling Machine , China Peanut Butter Making Machine for oversee buyer. To know more, please visits Fruit And Vegetable Processing Equipment.
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