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One can find an abundance of topics on the web. Where do all these topics come from? Moreover, it isn’t the case that the articles are based on homogenous themes; they are varied and encompass a plethora of subjects – some technical, others non-technical, some on tours and travels, others on sports and so on. Article writing is what helps in getting the content right and as per the demands of the concerned person or organization. Any online article is centered around what is popularly known as the ‘keyword’ that can be a single word or a group of words. Being aware of the relevant keyword to be used in a write-up is very important because it is used by people or perspective readers to search for information online. Keeping this component in mind, articles must be drafted. What an article writer must keep in mind is the fact that writing for the net is not really about fulfillment but communication. It is not the mastery of words at display here but the lucidity of composition and the ease of access. For example, if an organization is dealing with cell phones, the keywords for its website might be ‘cellular’ or ‘mobile accessories’ or ‘connectivity’. In case, someone is at a loss as to what it can be, it is a good idea to look at the websites of competitors and organizations which deal with the same set of products and services. A good quality article is not only grammatically error-free but also free from any factual errors. Article writing, therefore, requires a great deal of extensive and exhaustive research so that nothing important is left out and nothing that is unnecessary is included. However, an informative article does not mean that the quality of writing is compromised for the simple reason that there are thousand of web pages with similar information and the target individual will read the one that seems most interesting, comprehensible, readable and lucid. It must be kept in mind that the length of an article must not go beyond a certain limit. The content should be as precise as possible, it must be brief and to the point. If the text is too long, the reader will not be motivated to read it no matter how much information is packed in it. On the other hand, it must not be too short so as to exclude facts that are relevant and of utmost importance. One can use bullet points in order to cut down on the length of the content and summarize the salient features. A single article should ideally deal with a single topic only. Too many topics would make the text seem rambling and the audience would be confused. The writer should be very clear about what he means to write. Article writing plays a significant role when it comes to ranking websites. The quality and uniqueness of content play a significant role in improving web traffic for a site and therefore you should invest as much time in it as is spent on designing a site.
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