If you want to run a business then you should have all the new technologies and the main important thing to run your business is communication, without free flow of communication your business would not be able to survive in the market. Although few business still use the traditional way of communication like printed or through telephonic medium but almost businesses are using electronic form of media because of technological advancement. Email is the best form of communication because of convenience, fastest mode, less cost and worldwide reach in seconds. Throughout this period, companies have realized that that email can not only be used in exchanging messages but can also be used in promotion of their business in the world of internet and since emails are limited from free server like Gmail, yahoo, etc so several companies invest in paid email server provider to get unlimited emails. For running email service provider, email hosting is required as it helps in sending and receiving of emails throughout the Internet. For big organizations email hosting is mandatory for working of servers. Usually companies are not able to manage their own servers because it is cumbersome and require lot of manpower as well as financial and technological resources are required. Thus companies choose external email service provider or third party provider. These companies will manage and schedule your work in proper way like storing your data, replying to messages, putting spam filter, antivirus scanning, hence your tension will be reduced and you can put your efforts in some other important activities. Advantage of external service provider is that while browsing the internet you will get plenty of choices and because of stiff competition in the email hosting service every company is providing fascinating plans in lesser price so as to beat the competitors. Every person according to their budget can get the plan whether they are low class or medium class and premium services are always available. Moreover to beat the competition along with price they also provide some additional features like add-ons, tools etc. Especially for the medium and small class business it is recommended to hire the external email hosting provider as it is the most time saving and affordable alternative to them. At least they will be free from so many responsibilities. Moreover there is free flow of communication within internal organization and external also. Lastly, it will help in promotion of your company by email marketing service in easiest possible way throughout the world without wandering here and there and it also portrays a professional image in the corporate world. Online business cannot avoid the use of servers because their maximum transactions are done with the help of emails only. Thus not only other business but online business can’t avoid the use of servers at any cost hence they should hire third party provider for the smooth running of business.
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