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Spotify deploys salesforce rypple for social enterprise - 3W / 4W Triac Dimmable Power by akjxue@sina.com akjxue





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Spotify deploys salesforce rypple for social enterprise - 3W / 4W Triac Dimmable Power by
Article Posted: 04/30/2013
Article Views: 61
Articles Written: 2010
Word Count: 452
Article Votes: 0
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Spotify deploys salesforce rypple for social enterprise - 3W / 4W Triac Dimmable Power


 
Business,Business News,Business Opportunities
Salesforce Rypple - the product that has emerged out of Salesforce.com's acquisition of startup Rypple in December - does away with the notion of periodic reviews.Instead, it provides a social networking milieu that allowsco-workers as well as managers to give feedback and recognition forjobs well done in real time, and on an ongoing basis. The product feeds into Salesforce.com's wider notion of "socialenterprise," based on the idea that social media can be used bycompanies to gain a competitive advantage. Many of Salesforce.com'sofferings use techniques borrowed from social networks to boostproductivity. Speaking at the Cloudforce Social Enterprise Tour in Londonyesterday, Spotify's organisational development manager JohanPersson said Spotify is an inherently social company, due to theway people love to share and discover music together. The company already has a deal with Facebook whereby users can tell friends what they're listening to and shareplaylists.

Spotify also uses social channels like Facebook andTwitter to connect with customers. However, Persson said that it was just as important to create asocial environment within the company, in order to encourageinteractions and collaboration, hence the decision to deploySalesforce Rypple. "What really gets me excited is thinking about how we can createinteractions and collaboration within our organisation. Itshouldn't matter of you're in Sweden or Australia, you should stillfeel like you can contribute and get feedback on what we're workingon," said Persson. Rypple allows Spotify employees to review their key objectivesonline, give and receive feedback in real time and thank colleaguespublicly for their work.

Users can create "badges" denoting specialachievements and then post them into Chatter conversation feeds forothers to see and comment on. "Everyone at Spotify - every individual, every team, everydepartment - has a quarterly target, and these are published andshared within the company, so everyone can find, browse, explore,understand what's going on, feel connected to what's happening andreach out if they find something interesting," said Persson. Monika Fahlbusch, SVP of global employee success at Salesforce.com,said that the advantage of employees stating their objectivespublicly is that they hold themselves accountable. She acknowledgedconcerns that social employment systems could end up replacinghuman interaction, but claimed that Salesforce Rypple does exactlythe opposite.

" Salesforce Rypple is intended to enhance the behaviours we already do. The point isthen to sit together and have a quality dialogue," said Fahlbusch. "A manager can have a quality conversation with her boss, peers oreven HR about how everyone's doing from a single platform, andpraise employees for achieving their targets," she added. "Thevirtual high-five is very powerful.".

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