The nature of feminine hygiene products defines it to be a necessity which means it is only a matter of time before the market matures. While market leaders have more power to leverage scale and distribution, for smaller players it is more imperative to cultivate a core user group by clear positioning. The challenge is how to differentiate from competitors in a market that is highly functional-driven. In this report Mintel answers the key questions: What is the current state of the feminine hygiene in China and what are the important factors shaping its future development? What are the differences among consumer groups and what product benefits are they looking for? What opportunities do changing socio-economic trends provide players with in this market? What are the lessons to be learned from successful and less successful launches? How to grow the low-penetration segments such as tampons and washes in China? Table of Contents INTRODUCTION Definition Methodology Consumer research Abbreviations EXECUTIVE SUMMARY THE MARKET Figure 1: Forecast for China’s feminine hygiene market value, in local currency, 2007-17 MARKET SEGMENTATION Figure 2: China feminine hygiene market segmentation, segment value, share and growth, 2009-12 COMPANIES AND BRANDS Figure 3: China feminine hygiene company market share, by value (%), 2009-12 THE CONSUMER KEY ISSUES Attention to gynaecological diseases provides good opportunities to grow usage frequency and product trade-up Brands need clear positioning to attract and maintain core users Engage and educate young women to grow low-penetration segments THE MARKET Key points Background and contexts Market size Figure 4: China feminine hygiene market value, in local currency, 2007-12 Growth drivers Growth limitations Forecast Figure 5: Forecast for China’s feminine hygiene market value, in local currency, 2007-17 Forecast by segment Figure 6: Forecast for China’s sanitary pad/towel segment value, in local currency, 2007-17 Figure 7: Forecast for China’s panty liner segment value, in local currency, 2007-17 Figure 8: Forecast for China’s tampon segment value, in local currency, 2007-17 Figure 9: Forecast for China’s wipes, washes, cups & feminine deodorants segment value, in local currency, 2007-17 Market segmentation Figure 10: China feminine hygiene market segmentation, by value, 2009-12 COMPANIES AND BRANDS Key points Background Pricing tiers Market share Figure 11: China feminine hygiene company market share, by value (%), 2012 Figure 12: China feminine hygiene company market share, by value, 2009-12 Heng’an International Group Co., Ltd. Figure 13: Space 7 Procter & Gamble Figure 14: Whisper Pinkcess Figure 15: Naturella Unicharm Johnson & Johnson Kingdom Sanitary Products Co., Ltd. Figure 16: ABC Feminine Wash Kimberly-Clark Figure 17: Shun Xi Lan by Shuermei and Kotex THE CONSUMER Key points Types of sanitary protection and feminine hygiene products used Figure 18: Types of feminine hygiene and sanitary protection products used, February 2013 Brands of sanitary protection products used Figure 19: Brands of sanitary protection products used, February 2013 Important features of sanitary protection products Figure 20: Important features of sanitary protection products, February 2013 Important factors considered when buying sanitary protection products Figure 21: Important factors considered when buying sanitary protection products, February 2013 Attitudes towards sanitary protection products Figure 22: Attitudes towards sanitary protection products, February 2013 Attitudes towards discharge treatment and feminine hygiene products Figure 23: Attitudes towards discharge treatment and feminine hygiene products, February 2013 For more information kindly visit : http://www.bharatbook.com/consumer-goods-market-research-reports/womens-hygiene-china.html Or Bharat Book Bureau Tel: +91 22 27810772 / 27810773 Toll Free No for USA/Canada : 1-866-279-8368 Email: info@bharatbook.com Website: www.bharatbook.com Follow us on twitter: https://twitter.com/researchbook Follow us on linkedin : http://www.linkedin.com/company/bharat-book-bureau Our Blog : http://blog.bharatbook.com/
Related Articles -
hygiene, socio-economic trends, market segmentation, market research reports,
|