|
|
 |
|
|
Using Good Design for Yard Signs by Cleo Gib
|
|
|
Using Good Design for Yard Signs |
|
|
|
|
|
Business
|
|
|
Yard signs matter because they are often responsible for giving someone the first impression of your business and will either succeed or fail in communicating a specific message. Graphic design principles are critical for creating good yard signs. To start the process of creating a good design for a sign, you must know a few things: • What is the goal you are trying to achieve? • Who is your audience? • What is the key message you want to convey? Once these are clear in your mind, it is then possible to create a layout design that will facilitate achievement of the goal, appeal to the audience, and contain the clear, concise message you want. Keys of Good Design There is only so much a single sign can do or be. There is great value in simplifying your design so that it is focused around a single goal and message. Without a reduction in complexity around your goal and message, your design will risk becoming crowded and directionless. Poorly designed signage will fail to communicate a message that will benefit your business. When you look at your design, ask yourself, “Where does my eye go when I first look at this?” The pictures and text in your design should invite the reader in and engage them. If your eye slides out of the side of the image or to a corner, this is a red flag that the design needs work to attract the viewer. Also,it should be instantaneously clear to a viewer how the text should be read. Design work really cannot begin until the text is fully defined for the design piece because layout designers will arrange and rearrange text in myriad ways to give the viewer the right message. Font selection is only a part of the work involved in presenting a written message on a sign. Great design will often customize how the letters are spaced apart, how the words are spaced, how the lines are spaced, and how the text is indented and justified. Often the design will need to incorporate a business logo and follow a style guide for the company. After taking all this into consideration, the layout and design choices made by the designer should create an overall unified piece that has consistency and gives the viewer the impression of wholeness or completeness. The opposite would be a design where graphical and textual elements of the image clashed with each other. Bad designs will have elements that look like they were included randomly and thoughtlessly. A design that is lacking all critical information necessary for fully understanding the intended message still fails as well.Good design principles make it possible to create amazing yard signs that successfully convey information and also draw interest to your business. With proper application of the key principles of graphic design, you will ensure your sign designs are beautiful and successful. Lowen Sign Company is your supplier for custom feather flags, also known as sail flags, banner flags and teardrop flags. Send in your custom art work or allow one of our designers to help you create the message you are looking for. You can also choose from our large variety of message feather flags that include open house, model home, auction and more. For more information about Yard Signs, contact us today! (http://www.lowensign.com/)
Related Articles -
Yard, Signs,
|
Rate This Article  |
|
|
|
|
|
Do you Agree or Disagree? Have a Comment? POST IT!
| Reader Opinions |
|
|
|
|
|
|
|
|
|
| Author Login |
|
|
 |
Advertiser Login
ADVERTISE HERE NOW!
Limited Time $60 Offer!
90 Days-1.5 Million Views
|
|
TIM FAY
After 60-plus years of living, I am just trying to pass down some of the information that I have lea...more
|
|
|
|
|
GENE MYERS
Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
|
|
|
|
|
LAURA JEEVES
At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
|
|
|
|
|
ALEX BELSEY
I am the editor of QUAY Magazine, a B2B publication based in the South West of the UK. I am also the...more
|
|
|
|
|
SUSAN FRIESEN
Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, ...more
|
|
|
|
|
STEPHEN BYE
Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through the...more
|
|
|
|
|
SHALINI MITTAL
A postgraduate in Fashion Technology. Shalini is a writer at heart! Writing for her is an expression...more
|
|
|
|
|
ADRIAN JOELE
I have been involved in nutrition and weight management for over 12 years and I like to share my kn...more
|
|
|
|
|
JAMES KENNY
James is a Research Enthusiast that focuses on the understanding of how things work and can be impro...more
|
|
|
|
