If you are not a professional SEOers, you may be not so familiar with what are best methods for search engine optimization. I guess maybe you know some basic ways of optimizing websites. In this article, I want to give my opinions and some useful way to help improve search engine rankings. More text, less pictures and flash Perhaps, you think flash is attractive for better experience when someone accesses to your websites. However, actually, it is not favored by search engine without html alternative. Search engine can read the meaning of your video or gif pictures. They can’t see the difference between a beautiful picture and an ugly photo. A spider cannot read flash content and your flash-based websites cannot be indexed by it. If you are really good at flash making and have a preferable taste of flash-based websites, you can use an html version to make search engine favor it. In terms of search engine points of view, html code is accepted and will be indexed and included. As for some ideas to make your websites gain favor, you can take some measures based on below tips. Emphasis on title tag rather than all Meta tags As we all know, there are some important tags in a complete html. Title tag is the most important tags. Due to the abuse use of tags, keywords and description decrease their uses in SEO. Though this affects the use of title tags, title text in title tag is of the most significance as it shows in the search results as your page title. You should make the most use of the characters in your title tags. The number of characters should be controlled with 56. Though maybe it is not always true, you should make the most of the first 56 characters and the words after them are not so vital. The order should be appropriate for make them organize in different way. Too much Meta tags are of little use. Title is the indispensable Meta tags, and keywords and description are alternative important Meta tags. Meta tags is becoming less important with the over abuse by SEO. Example, if your websites is mainly to sell and buy runescape accounts. You can text “buy runescape account selling runescape accounts rs accounts”, as “runescape accounts selling” can be combined as another keyword. Of course, you should make sure the keywords you select are the most rate of flow of your websites. As for the keywords selection, you can search for some articles about how to choose appropriate keywords on Google. This will not detailed describe here. But it is strongly use a good keywords suggestion tool like Website Keyword Suggestion tool. Avoid using JavaScript Menus As robots cannot read JavaScript, it is not wise to use JavaScript menus for navigation. Or you can create a sitemap for you website which includes the main links to the web pages. However, it is much better if you putting the links in a no script tag to make it crawl able by search engine robots. Here I want to refer the frame of your websites, the most important entrances of the pages should be put in the left top of your homepage. And the least important positions are the right bottom. Avoid back link spamming Maybe you think the more back links, better for your rankings in search engine. In fact, this is a common delusion as it may result in being banned. Some link farms, like forum or news group spam, are not steady in the long run. In case of published in the future, quality back links are especially important for the development of your websites. If you focus on Google rankings, some websites get banned once Google updates its arithmetic. Consistency and maintenance are vital for permanent optimization of your site. If you want to get traffic of you site and a stable ranking in search engine, you should pay great attention to consistency and maintenance. These are some of the most facts that affect your sites optimization. Some other factors like dynamic website, reciprocal link built, should be taken into consideration for a comprehensive developments of your website.
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