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Internet has become such an integral part of our lives that we like doing most of things online. Be it bill payment, being in touch with our friends, searching jobs or searching life partners, we can do it all over the Internet. The latest craze is online shopping. There different types of websites with different purposes and online shopping websites are basically e-commerce websites. The platforms on which these websites are built on are also many. The latest is Magento, which is especially meant to build excellent e-commerce websites. An effective, open source e-commerce solution, Magento is professional and feature-rich. It offers merchants a complete control and flexibility over the look, functionality, content and almost all other aspects of their online stores. Magento comes with powerful marketing, search engine optimization and catalog-management tools that give merchant the power to create e-commerce sites that are tailored to their unique business needs. Released in 2007, Magento is the latest technology in e-commerce web development. The platform got so popular that in just 18 months of its release, Magento surpassed one million downloads and now records billions of dollars of transactions worldwide by thousands of merchants. And it continues to be the fastest growing e-commerce platform in the world. Looking at the growing Magento community, which was launched by Varien, eBay – one of the pioneer online shopping companies, bought Magento in 2011. What makes this platform so comendable is that it is written in PHP and utilizes the Zend Framework and uses an EAV- based MySQL database. The enitre system is highly modular and the highly efficient Magento's architecture handles module database schema updates automatically. No doubt that Magento is a powerful platform that is capable of building great online shopping cart websites, but if the person responsible for building a website is not efficient enough, then the technology is of no good. Therefore, its is necessary that the Magento developers are highly skilled and qualified in their field of web development. Since Magento is a highly scalable platform and is backed by an extensive support network with a whole gamut of extensions available online, it is highly necessary that a Magento developer is well versed with the platform. Also, Magento developers should be able to customize the Magento framework to suit the diverse business requirements. They should make sure that a client's web store has all the required functionality. Execution of such a website is also not a smooth ride and thus, the Magento developers should possess the required skill set to perform this important task. Remember, your web store is your brand's online face and if it is not user-friendly then the point of having an online shopping website is lost. For more information visit: http://www.classicinformatics.com
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