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Web hosting is a way by which your website can reach out to the other side of the world and speak about your brand or services. Hosting provides a bridge between the internet and the website. The catch is selecting the right domain and web host; websites are hosted or saved on servers. The mantra for a good online brand reputation is “get the right WEB HOST”. This is not all, to attain maximum benefits and generate maximum ROI (Return on Investment) a web strategy has to be planned and goals have to be set i.e. what should the website actually do for you and your brand or service. Choosing a hosting company requires a lot of research, because if a web host is selected and they cannot deliver the services, your money and time would go in waste. A web host can be selected from anywhere in the world, but it would be advisable to select a web host in your locality or in the area of business, because if the website goes down it would be a great problem to contact the host in case the web host is situated outside the country. If the website goes down the business cannot generate the required revenue, a website is an investment, this investment should guarantee a good return, and it will not happen if the right web host is not selected or hired. A hosting provider makes sure your website never goes down, ensuring maximum availability and up time. The advantage of selecting a reliable web hosting company is, in the event if the site goes offline the host being in the same time zone can provide the right customer support and technical services and deal with them at anytime. This issue becomes critical when the site is an e-commerce site or an online shopping cart as a greater downtime can cause great loss of revenue. Web hosts do provide up time guarantees but can they really deliver this up time in the real world, an up time of 99% and 99.5% makes a huge difference. This difference calculates to hours of site downtime. There are number of factors to be taken into account when deciding on the right web host or hosting solutions, like bandwidth, data storage, data transfer scripts, operating system, etc. Hosting companies provide packages based on the above features, they also include email facilities and other features. In terms of data storage, these hosting packages provide decent storage for websites, but as not all websites are designed in the same manner, some of the websites may have more images or media rather than text. Large video sites like Metacafe or YouTube need a huge amount of space as videos can take up a lot of space; websites with simple text can and few images takes in less space. Bandwidth is defined as the amount of digital information that can be accessed; bandwidth is the connection between the website and the server. Similar to data storage, large audio and video files take up lot of bandwidth, if the bandwidth capacity is less it would take a lot of time for the website to load in a browser. Servers can crash if there is a lot of traffic trying to access the data from the server. These are some of the factors to be taken care of before selecting a web host for your website or data.
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