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Minnetonka, MN, May 04, 2012 --( PR.com )-- CFC Technology announced the release this week of the secondinstallment in its "Tale of Three Banks" series. Thenew book, entitled "Jen Y Comes to Town," introducesthe fresh crop of business clients known as Generation Y(encompassing those born between 1979 and 1999) and examines howtraditional financial institutions can adapt to meet changingindustry needs. "Our goal with this book was to educate the banking communityabout the rapidly changing demographics of small businessclientele-and the new set of expectations accompanying thisshift," said Mark Walinske, CEO and President of CFCTechnology. "Jen Y Comes to Town" is presented in the same colorful,hand-drawn style as its predecessor. Though lighthearted inpresentation, the book puts forth a serious message: the nextgeneration of business clients has arrived, and they know what theywant. Technology is essential to the success of FIs workingalongside Generation Y business clients. The book features two main characters: a robot named Tek (whorepresents technology) and his friend "Jen Y," a youngentrepreneur. Readers accompany Tek and Jen as they set out on aquest to find the perfect fit for Jen's banking needs. Aftervisiting the banks of Regressive Reginald, Complacent Carl, andProgressive Pete, readers are left with a clear sense of what Jen Ybrings to the table as a business client-and what she expects inturn from her FI. Generation Y business owners are one of the fastest-growing marketsegments for FIs today. Indeed, with the advent of mobiletechnologies, this generation is not necessarily tied to the bankup the street. Free from this past restraint, and aware of thevalue of their businesses, this next generation of entrepreneurs islooking to do business with institutions that are bothtechnologically nimble and socially adept. "These are digital natives—the first generation to growup with computers," Walinske said. "But they'realso a social generation. How well you provide their favoredtechnology and how you use it to communicate with them willdetermine your success in recruiting and retaining them ascustomers." In response, progressive FIs are harnessing technology andincreasing transparency in order to appeal to the Gen Ydemographic. Time-saving online and virtual services such as remotedeposit capture and mobile deposit are proving to be a natural fitfor Generation Y's tech-savvy ways and their desire forreal-time updates. "Jen Y Comes to Town" can be viewed for free via CFCTechnology's website and is available for purchase on Amazon.com . Contact Information: CFC Technology Kimberlee Karr 763-235-5300 Contact via Email cfctechnology.com Click here to read the full story: New Book Introduces Banking Industry's Next Generation of BusinessClients Press Release Distributed by PR.com Copyright 2010 PR.com. We are high quality suppliers, our products such as Hot Die Forging Press Manufacturer , China C Frame Presses for oversee buyer. To know more, please visits Punch Press Machine.
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