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ith the mobile fever that has invaded the world nowadays, and thanks to the advent of smartphones and tablets, people are never out of reach, no matter where they go. This has caused e-commerce to evolve. Mobile communication is no longer limited to phone calls or SMS. Now businesses can also use it to find new clients and interact directly with them. People are accessing internet from their mobiles more often than from their PCs. This means that as a business, things are no longer as easy as to buy a domain name and design a nice site. Now you also have to make sure that you get a flexible design that can be adapted to every size of mobile device. A lot of businesses are turning their Internet websites into mobile websites. Mobile e-commerce is available all the time, always at the costumer’s hand, which is why it is picking up so fast, costumers love shopping and ordering their goods through smartphones. Nowadays, lots of retailers are polishing their mobile channels so they can attract more customers. Customers have become more exigent with time. Mobile e-commerce allows them to buy books, clothes, electronics or even groceries through a mobile device, meaning they can shop from wherever they are, and get the products in time. This means businesses are not only being forced to buy a domain name, they now also have to adapt their websites to smartphones and tablets, design websites that facilitate shopping through them, and plan strategies to increase the traffic through them. When you buy a domain name, the address works the same for mobile and for PC browsers. So design becomes of utmost importance. A mobile website has to open fast so to not keep the user waiting for it to charge for minutes. Many websites are not adapted for mobile use, making them heavy, slow to open and difficult to navigate. A design specific to a mobile site will help customers navigate through it easily and find the products and services they are looking for faster. Mobile commerce has made life easier, by ensuring customers are worry-free regarding payments online or helping them book tickets instantly. However, it is hard to be sure that you won’t be getting malware by visiting mobile sites, or that your identity will be completely protected if you buy products with your smartphone. This is why it is important for companies when they plan their marketing strategies, to make sure they make their customers feel safe to buy through their phone, assure them that their personal information will be safe. So if you have decided to go digital, after you buy a domain name, make sure you design a flexible site, which can be easily navigated with mobile devices. You will also need to design a specific strategy to encourage e-commerce as well as mobile commerce. Author Bio William is a Marketing professor at http://blog.bookmera.com/ . His main interest is in creating an interaction with the consumer after the clients buy a domain name and start a website. He keeps constantly researching human behaviour and habits to create better-targeted mobile campaigns. He enjoys travelling and trekking with his wife and three dogs.
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