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SEATTLE , May 10, 2012 /PRNewswire/ -- Seattle-based startup FoundIt! recently conducteda study of its members exploring the emotional process associatedwith lost (and found) items. (Photo: photos.prnewswire.com/prnh/20120510/SF05306 ) The result? Losing an item, even a knickknack, can be an intenseexperience. "It's incredible how people beat themselves up over misplacing anitem," says Director of Marketing, Katie Bandstra . "They feel ashamed, angry, and stupid that they allowed an itemto go astray. At FoundIt!, we alleviate those negative emotions byhelping members realize that everyone loses stuff, but they can take steps to help get it back." Moms in particular appear to put themselves under an immense amountof pressure when it comes to keeping the family in order. "Moms have told us about when they lost their kid's toy and stillhaven't forgiven themselves, even years later," says companyfounder Peter Nickerson , "Moms are the glue that keep families running; if she losessomething, she feels disorganized. It's a quick leap from 'I had abad day' to 'I'm a bad mom.'" No one knows this feeling better than Peter who started the companyafter his daughter lost an art portfolio in the back of a taxi. "She was devastated. It was hard to see her go through so muchsuffering," Nickerson recalled, "I thought there had to be a betterway." FoundIt! is dedicated to being an ally for parents everywhere.Growing with significant support from mom blogs around the country, FoundIt! has become a valuable family toolthat is safe for parents and kids. Tagging everything from keychains to video games, families are discovering the relief ofgetting stuff home and the joy of seeing other people do the rightthing. "When people have an item returned it not only makes their day, itrestores their faith in humanity. That's powerful," says Bandstra. In honor of Moms, FoundIt! is offering a 15% discount for Mother's Day. Use code: LOVEMOM Visit or contact Erica Rosen : erica@foundit.net or 206.953.6863. About FoundIt! FoundIt! is an SMS/Email based lost-and-found retrieval networkthat connects members and finders seamlessly while keeping personalinformation private. Members label everyday items with their uniqueFoundIt! ID using durable stickers and tags. If they misplacesomething, Finders follow easy instructions to send the owner aninstant FoundIt! Alert, allowing the parties to connect in minutes.Founded in Seattle in 2010. SOURCE FoundIt! Copyright 2010 PR Newswire. All Rights Reserved. The e-commerce company in China offers quality products such as China Packaging Jewellery Boxes , Custom Pop Displays, and more. For more , please visit Paper Folding Box today!
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