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With a multitude of e-commerce websites proffering similar products at competitive prices, it may seem difficult to move customers through the conversion funnel. Although, advertising tactics may help customers discover your online business, convincing them to make a purchase is like trying to find a needle in the haystack. According to E-consultancy’s “The Conversion Rate Optimization Report 2012”, while the online marketplace has grown, average retail conversion rates have declined from 8.4% to 3.4%. The information graphic stated for every $92 spent acquiring visitors; only $1 was spent converting them! E-consultancy advocates online retailers to adopt conversion tactics that will directly impact sales. Live support chat website can help accomplish this goal. The conversion rate is derived by the following formula: the number of goal achievements over the number of visits. In order to increase the rate, e-retailers can have a good website design, show third-party logos, and generate user reviews of the products and services offered. However, E-consultancy believes the variables which strongly correlate with improved website conversion and sales are incentivizing staff, having someone directly responsible for conversion, giving them control and having a structured approach. All of these elements are apparent in live support chat website. It is an online CRM application which is designed for the purpose of pushing customers to the end of the conversion funnel. It is a structured approach, not a one off project, which is currently being used by a wide set of industries. Live support chat software employs a team of operators situated around the globe. They are assigned the responsibility of customer engagement from the moment a customer arrives at the website. They proffer support after using a tracking element to gauge what the visitor is interested in buying. On the basis of their response, Live support chat software operators proactively engage customers in a one-on-one conversation. They resolve queries, close sales, and provide after-sales support. For users, who have the difficulty of navigating around the website, agents push links to help browsers find what they need without thinking too much where to click.
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