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‘I want long sleeves in the dress and flares at the bottom’, ‘Make 4 buttons instead of 3 on the blazer’-these are a couple of requests made by fashion enthusiastic people to get their wardrobe similar to what they have seen and liked somewhere. With huge exposure to fashion trends through print & digital media, being fashionable is just not reserved for the elite and restricted to special occasions; it has become a way of living for everyone who are incorporating the trends in their every day wear. Fashion has a great influence on the society. Fashion kind of sews people together as they surrender themselves to a particular fashion trend. With exposure to media, urbanization and brand consciousness people have become more fashion conscious. Women, men and even kids too are picking up the latest trends and dressing meticulously. Taking about women for whom frequent shopping for a new wardrobe is absolutely necessary, have given the women’s apparel market an impetus to grow in gigantic proportions. A survey has revealed that the global apparel market for women’s wear has witnessed a growth by 2.6% during 2011 and reached a whopping $600,491 million. Industry pundits have predicted that it will exceed $621 billion by 2014, which is a phenomenal 12% increase in five years! The market alone for women wear is expected to grow and reach 1,11,450 by 2016, and hold your breath, and 1,75,300 by 2021. No wonder each and every women kind of relates to the protagonist in the movie ‘The Confessions of a Shopaholic’ and going by these trade forecasts we‘re absolutely convinced that millions of women are shopaholics or turning into one soon and would like to make many confessions! There are several ‘sources’ from which people are inspired to lap up fashion and these sources are the ideal opportunities for designers to make their designs accessible and acceptable to a large number of customers. The most important is cinema. In India, most of the influence comes from cinema. The youth is highly inspired by their favorite cine artists and imitate their style of dressing. Fashion designers have a pivotal role to play in the world of cinema. Their design, patterns are immortalized in movies and they have a great power to influence trends. These trends are likely to be followed by a large number of people and become a huge craze. Men, women, kids alike follow fashion trends shown in movies faithfully. The other playground for emergence of fashion trends are fashion shows. Fashion shows are a platform for presenting the collection of the best designers in the country. These are grand shows with a perfect mix of glitz and glamour and also an excellent opportunity for new designers to showcase their collections. Fashion shows are highly publicized events and a marketplace for national and international buyers. These shows get huge media attention and are a great place from where trends flows and imbibed by the people. Another place where people get access to the latest fashion trends are the designer outlets. Fashion designers through their outlets bring their designs to the masses. Here the people get access to the elite designer wear and get an opportunity to dress to the T in designer labels. Thus, with the above various ways people imbibe fashion and soon a trend starts. The pace at which a trend starts in fashion is equally amazingly fast as it changes. Whether its haute couture or ready-to-wear apparels, the ever changing customer taste has kept fashion designers on their toes. If you want to cater to people for whom fashion is a way of living, then you have to be prepared well and get the requisite training. You need to be thoroughly prepared to lap up the changing fashion trends and have innovative ideas to trigger successful trends. With a comprehensive course in fashion you can hone your skills and for that you need a good college which can provide you the required training. WLCI School of Fashion is perhaps the right place for you to hone your skills and get trained in fashion. So, make a living out of those people for whom fashion is a way of living as you have to design for such avid followers of fashion. Let us assure you that such number of people is HUGE! All the best and hope to see your design soon in the market.
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