Lenders of bad credit payday loans in Australia who have to adhere and stick to all the stipulations laid down in the Regulatory Guide 234 managed and controlled by the Australian Securities and Investments Commission (ASIC) need to know that a loan advertisement should not create a misleading impression about the nature and extent of a loan lender’s experience and qualifications. Where a loan lender has gained experience in a different industry sector to the sector that is the subject of an advertisement, an advertisement that emphasises the loan lender’s experience should be clear about where the lender has gained their experience. With regard to advertising of loans, mass media refers to media channels used for mass communication, such as radio, television, newspapers, magazines and the internet. Mass media advertising can take the form of audio, video, images, text or a combination of all four. Lenders of bad credit payday loans in Australia should also know that mass media have the capacity to reach a wide audience, often beyond the advertiser’s and respective loan lender’s target market. Advertisers should consider the characteristics of the actual audience that is likely to see the advertisement and be aware of such aspects such as the audience’s financial literacy, knowledge, demographics and whether the advertisement is accurate, balanced and helpful for that audience. Due to the nature of some mass media, there is some potential for uncertainty to arise about whether content is paid advertising or normal program or editorial content. Borrowers may not employ the same critical analysis of program content as they do for advertising and other commercial messages they are exposed to. Lenders of bad credit payday loans in Australia should also realise that where the form of a loan advertisement is similar to surrounding program content, such as a live read by a radio announcer or an advertorial lift out in a newspaper, there is potential for borrower confusion if a clear distinction is not drawn between the advertising and the program content. A clear demarcation between advertising and program content should be made so that the distinction is readily apparent to borrowers. Advertisements should not be presented as news programs or other programs. Where a radio presenter has a commercial agreement with a particular loan lender that is promoting or advertising their loans, this should be clearly disclosed on air before the presenter reads any scripted advertising, makes comments about the loan lender’s products or interviews any person related to the loan lender. The Commercial Radio Australia Codes of Practice and Guidelines stipulate that advertisements must not be presented as news programs or other programs. Visit Bad Credit Payday Loans Australia to apply for online bad credit payday loans in Australia.
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