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Bharat Book introduces a report "The Baby Food Market - China". This market comprises packaged dry and liquid products designed specifically for babies/infants. Description Some questions answered in the China 'Baby Foods Market' report include: How can local companies compete with foreign peers given consumers' poor safety perceptions of local milk powder? http://www.bharatbook.com/market-research-reports/food-market-research-report/the-baby-food-market-china.html What are the prospects for goat's milk powder and organic milk powder? Given the domination of milk in the baby food sector, how can the usage of non-formula packaged baby food be increased? With rising internet penetration among mothers, how can marketers improve their digital engagement to target this group of net-savvy consumers? This market comprises packaged dry and liquid products designed specifically for babies/infants. It includes milk and other drinks, biscuits/rusks, cereals, fruit & vegetable foods and other solids. Market value and volume comprises sales through all retail channels including direct to the consumer. The market includes any product specifically for babies, which can also be used for infants and even children up to the age of seven. AbstractTable of Contents Introduction Definition Report structure Executive Summary The market Figure 1: Baby food sales, by volume and value, 2007-12 The forecast Figure 2: Forecast – value sales of baby food, 2007-17 Figure 3: Forecast – volume sales of baby food, 2007-17 Companies Figure 4: Baby food market share, by value, 2010-11 Market segmentation Figure 5: Baby food market segmentation, by volume and value, 2008-12 Issues Lack of trust fuels demand for imports Figure 6: Trust in baby food made overseas, May 2012 Searching for alternatives amidst quality scares Figure 7: Percentage share of goat’s milk powder in new milk powder launches*, 2009 to first half 2012 Localisation and convenience to drive consumption of non-formula packaged baby food Figure 8: Top three reasons for purchasing packaged baby/toddler food, May 2012 Net-savvy mothers offer engagement opportunities Figure 9: Attitudes towards checking baby food ratings and reviews on the internet and buying brands recommended by friends or family, by age, May 2012 Lack of Trust Fuels Demand for Imports Issues at a glance Relentless scandals undermine trust Figure 10: Passing rate of infant formula milk powder, 2004-08 Consumers remain sceptical after melamine crisis Figure 11: Agreement with the statement I would change my current baby food brand upon hearing negative comments on the brand from the media, May 2012 Foreign brands dominate the market due to safety perceptions Figure 12: Agreement with the statement I trust baby food made overseas more than locally produced products, May 2012 Figure 13: Baby food market share, by value, 2010-11 Figure 14: Brands of baby food bought in the last 12 months, May 2012 Consumers heading overseas to get their milk powder Figure 15: Agreement with statement I believe imported baby food products contain more nutritional ingredients, by income, May 2012 Figure 16: Buying baby food through online retailers from overseas, by income, May 2012 Figure 17: Agreement with statement I would be interested in purchasing baby food from websites overseas, by income, May 2012 Domestic manufacturers emphasising foreign origin to improve quality image Figure 18: Imports of preparations for infant use, put up for retail sale (HS Code: 19011000), by volume and value, 2009 – first half 2012 Figure 19: Percentage share of volume imports of preparations for infant use, put up for retail sale (HS Code: 19011000)*, by country, 2009 – first half 2012 Local firms can thrive through better marketing Figure 20: Sales of Biostime International Holdings, by segment, 2007-11 and first half 2011-12 Figure 21: Prices of stage 1 infant formula, 27 August 2012 Figure 22: Biostime Mama 100 members and spending, 2007-11 Figure 23: Biostime distribution channels, first half 2010 and 2010-11 Figure 24: Locations of buying baby food, by income, May 2012 What does it mean? For more information kindly visit : The Baby Food Market - China Or Bharat Book Bureau Tel: +91 22 27810772 / 27810773 Fax: + 91 22 27812290 Email: info@bharatbook.com Website: www.bharatbook.com Follow us on twitter: https://twitter.com/researchbook Our Blogs: http://in.linkedin.com/pub/bharat-book/3a/98/512 http://financemarketreports.blogspot.com/ Food, Beverages, Market Data, Market Research Reports Bharat Book Bureau, the leading market research information aggregator provides market research reports, company profiles, country reports, newsletters, and online databases for the past twenty four years to corporate, consulting firms, academic institutions, government departments, agencies etc., globally, including India. Our market research reports help global companies to know different market before starting up business / expanding in different countries across the world.The Baby Food Market - China.
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