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SMO stands for Social Media Optimization. It is all about generating publicity and increasing the awareness and actively promoting a particular product, or brand or any event. This is mostly done using the word of mouth through networking, photo and video sharing websites. This in turn pulls the crowd to the brand's website as well as making it visible in the search results. RSS Feeds, Social news and bookmarking sites, Social networking sites like Twitter, Facebook, video and blogging sites are few examples of the platforms where SMO is carried out. To score more on the brand awareness of the company and to drive more people towards the site, there are few strategies of Social Media optimization that businesses need to follow: 1. Improving brand awareness: Create an attractive profile on social media sites like Twitter, Digg, Facebook, Google+, the site pages are spread amongst users through sharing and likes thus spreading information about the brand to family and friends. Even, Blogs are the common ways in building brand awareness. 2. Targeting customers: With the spread of site throughout the web, customers are targeted and drawn to the site. 3. Simple interaction: Improving the brand awareness amongst customers increase marketing. Updating them about brands increases marketing. As per the survey done in April 2012, the commonly used social media channels for social media optimization: Following Google+ are photo sharing, forums, social bookmarking, Geo location and lastly daily deals. If you are looking for Social media optimization services, for your organization, then Vidushi Infotech is your destination! • Facebook – 92% • Twitter – 82% • LinkedIn – 73% • Blogs – 61% • YouTube or other video platform – 57% • Google+ – 40% Data Source: http://www.pr2020.com/blog/2012-social-media-marketing-stats Vidushi Infotech provides the following Social media optimization services: 1. We create a Facebook fan page for you, so that you can drive all the traffic to this page. You can customize it as you like, add photos, discussion forums, updates, promotions of your brand, events etc. which would help increase the fans on your page. The business page also enables you with analytics data, through which you can track and plan your next move. 2. Vidushi helps you make your presence felt on Twitter, by getting an attractive background designed. The advantage this custom built background is you can pull the crowd towards your brand. One can tweet the brand, add photos, communicate with users thus increasing brand awareness. 3. We create your profile on LinkedIn, through which you can create events and groups, promote your products. 4. With you tube channel, Vidushi Infotech helps in drawing the crowd in a faster way. One can promote company information, update videos about the brand. This helps in placing the organization's rank in top position in search results. 5. Having the company profile on Google+ also helps in ranking. One can have live video chats on Google hangouts and Google+ huddle. Google updates are organized and one can store huge amount of data in a page. Google+ thought ranking low on social media usage provides extra features that are highly useful for product promotions. Below is a case study, which Vidushi Infotech had taken up for SMO, contributing successfully in increasing the ranking of the organization as well as boosting its sales: http://www.vidushiinfotech.com/dynamicdata/assetmanager/images/SMO-Case-Study-for-Higher-Level-Training.pdf Vidushi Infotech We are one of the well know software and digital marketing service providers. We provide quality web development and design and have good experience in online marketing, SEO, SMO and SEM. For more details visit, http://www.vidushiinfotech.com
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