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Executive Summary This Key Note Market Assessment examines the alternative healthcare market in the UK; it covers the market for herbal, homeopathic and aromatherapy products. It will also consider the main alternative healthcare treatments and therapies, including acupuncture, aromatherapy, chiropractic, osteopathy and reflexology. The market for alternative healthcare is highly diverse and continues to expand in terms of the variety of options available to consumers. Around one in every five adults in Britain is thought to be a consumer of this market; approximately 6 million people in the UK use alternative therapies. Sales of complementary and alternative medicines (CAM) peaked in 2008, however, the sector has been declining since, impacted by the economic downturn. The abolition of over-the-counter (OTC) medicines from resale price maintenance (RPM) in 2001 has resulted in substantially increased sales of herbal, homeopathic and aromatherapy products through grocery multiples, which are now legally able to sell them at discounted prices. This has enabled them to gain significant market share, particularly taken from pharmacies and healthfood stores. The major player within grocery multiples is Tesco, which is increasingly offering own-label products in addition to branded goods. http://www.bharatbook.com/healthcare-market-research-reports/alternative-healthcare-2012-market-assessment.html The major manufacturers and suppliers of branded herbal products continue to be GR Lane, Diomed, Bioforce and Klosterfrau. These represent products ranging from St John’s wort to special formulations such as Olbas, Kalms and Echinaforce. The main suppliers of branded homeopathic remedies are A Nelson and Weleda. In the aromatherapy sector, the market has several large and many small companies importing, blending and packaging oils for sale through a variety of channels. Within this Market Assessment, Key Note analyses a specially commissioned consumer survey, carried out by NEMS Market Research. This research reveals that in the 12 months to September 2012, 21.8% of respondents had used herbal products or dietary supplements, while 19% had chiropractic, osteopathy, massage therapy, or other bodywork therapy. In contrast to these figures, fewer than one in ten had used aromatherapy, homeopathic or naturopathy remedies, and fewer than one in twenty had used acupuncture. The survey reveals that, despite uptake of treatments being relatively low, the majority of respondents agreed that more alternative therapies should be available on the National Health Service (NHS). The market for CAM is expected to fall further in 2012 — by 2.4% — however, Key Note projects that the value of the market will increase year-on-year thereafter. Key Note expects that demand for alternative healthcare will grow as the UK’s economy improves in the next few years and consumer confidence returns. Foreword Executive Summary Introduction OVERVIEW DEFINITION Strategic Overview MARKET DYNAMICS AND SEGMENTATION The Economy A Holistic Approach Alternative Healthcare Within the NHS Employment Other Trends and Issues Regulations and Legislation Market Size DISTRIBUTION COMPETITIVE STRUCTURE ADVERTISING THE CONSUMER MARKET FORECAST Market Analysis INTRODUCTION TYPES OF THERAPY Acupuncture Aromatherapy Manipulation Therapies Herbal Medicine Homeopathy Reflexology Other Alternative Therapies Other Industry Associations and Authorities MARKET SIZE Herbal Remedies Homeopathic Remedies Aromatherapy Oils MARKET SHARES Herbal Remedies Homeopathic Remedies Aromatherapy Oils Advertising and Promotion MAIN MEDIA ADVERTISING EXPENDITURE EXHIBITIONS Distribution ALTERNATIVE HEALTHCARE PRODUCTS An International Perspective MARKET DEVELOPMENTS WHO GUIDELINES PEST Analysis POLITICAL ECONOMIC SOCIAL TECHNOLOGICAL Consumer Dynamics OVERVIEW CONSUMER PENETRATION "I Have Used Herbal Products or Dietary Supplements in the Past Months" "I Have Had Chiropractic, Osteopathy, Massage Therapy, or Other Bodywork Therapy in the Past Months" "I Have Had Aromatherapy, Homeopathic Remedies and Naturopathy in the Past Months" "I Have Had Acupuncture in the Last Months" "I Have Used Complementary Alternative Medicine at Some Point in My Life" "I Have Had Alternative Healthcare Treatments/Therapies at Some Point in My Life" CONSUMER ATTITUDES AND OPINIONS "I Would Be More Likely To Use Herbal or Homeopathic Remedies If They Were Officially Registered as Safe and Effective for Particular Ailments" "I Prefer to Use Alternative Healthcare Treatments Whenever Possible Instead of Taking Conventional Medicines" "More Alternative Healthcare Treatments Should Be Available on the NHS" Company Profiles INTRODUCTION HERBAL AND HOMEOPATHIC REMEDIES A Nelson and Co Ltd Bee Health Ltd Bioforce (UK) Ltd Diomed Developments Ltd GR Lane Health Products Ltd Holland and Barrett Retail Ltd Klosterfrau Healthcare Group Natures Aid Ltd New Nordic Ltd For more information kindly visit : Alternative Healthcare 2012 - Market Assessment Or Bharat Book Bureau Tel: +91 22 27810772 / 27810773 Fax: + 91 22 27812290 Email: info@bharatbook.com Website: www.bharatbook.com Follow us on twitter: https://twitter.com/BharatBook Our Blogs: http://in.linkedin.com/pub/bharat-book/3a/98/512 http://financemarketreports.blogspot.com/
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