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One of the major exchanges in the United States Direct Edge announced the launch of an office in Brazil, will be a fully electronic platform for trading in Brazilian bonds. The headquarters will be located in the modern city of Rio de Janeiro. Brazil has managed to stand out as power is currently profitable investment and targeted by companies seeking new markets in recent years has become a platform for customers from different areas. The opening of the stock market in Brazil will be very beneficial as it will stimulate competition and encourage innovation that will make more efficient markets for Brazilian investors. Some of the main objectives that are planned to reach by opening this office are: • Adaptation to high-performance technology with innovative strategies to the unique needs of the Brazilian market. • Compete with respect and responsibility as a member of the market. • Minimize operating risks systematic or allowing customers to take advantage of the opportunity available. Having one of the largest stock exchanges in the United States operating in the South American country will provide a greater incentive for other participants in the global financial markets and attract broker services and financial technology companies. This electronic stock market had its beginnings in Jersey City, United States as ECN and was authorized to operate as a stock exchange in 2001 and is known for being one of the major exchanges in the U.S. and now handles about 10% of the shares of all U.S. trade. Direct Edge is part of a consortium that includes the International Securities Exchange, Knight Capital Group, Citadel Derivatives Group, The Goldman Sachs Group and JP Morgan. Among its customers are brokers and dealers and sponsorship is welcome. It pioneered the market bifurcation, i.e. using two platforms instead of one. Currently studying the possibility of a sale or initial public offering that could attract the attention of operators, thereby providing a point of entry into the Brazilian market. William O'Brien, president of the company CEO said that the current market companies are exploring alternatives to capital markets experienced in the subject company like Wells Fargo and Bank of America Merrill Lynch have been hired.
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