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Search engines did not really pay too much attention on social media networking sites up until December 2010 when Google, the dominant search engine site, started to take notice. By 2011, Google began tweaking its mathematical formula to index social sites or take its cue from ‘trending’ topics initiated by comments, likes or shares in social media sites like Facebook, YouTube, Twitter or Linkedin, among others. Engaging social media also plays a major part of SEO services in India. Changing dynamics One advantage to the rise of social media influence is that it helped generate more engaging content as SEO Services India no longer focus on keyword density in order to secure high organic ranks in Google, Yahoo or any other search engine. Although it must be said that traditional SEO practitioners call it a disadvantage since this means they have to work doubly hard to get likes or comments from Internet users. PR and SEO companies are wracking their brains for a media campaign that they hope will go “viral,” which means a video or article will get shared at breakneck pace, hitting the hundred thousandth mark on record time. If the YouTube video posted by the PR Company gets a million hits, you can just imagine the mileage for its client. Likes, Comments, Shares A study in the trend of likes, comments and shares given by active social media members revealed that photos are much more likely to be shared compared to an article, video or link. Facebook users are also much more likely to click the ‘like’ button when a photo is shared, followed by an article then a video and finally, a link. However, when it comes to comments, an article is much more likely to generate a reaction compared to a photo, video or a link. These should give the company specialising in SEO India more focus in designing a marketing plan according to its purpose. How long should the article be? Previous SEO India engagement focuses more on keyword density—the rule of thumb is one keyword for every 100 words—rather than good content to get high search engine rankings. While keywords are still important to drive traffic to your site, Google are also looking for social signals that can influence your rank. In terms of blog posts, for example, the longer the article is the more likely it’s going to be shared. Facebook users, meanwhile, will ‘like’ a short post rather than ‘share’ it. http://www.wildnettechnologies.com/seo-india/
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