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Description Some questions answered in the 'Snack Preferences of the Black Consumer - US' report include: http://www.bharatbook.com/market-research-reports/food-market-research-report/snacking-preferences-of-the-black-consumer-us-september-2012.html How relevant are marketing messages that target Black consumers? Are calorie-controlled snack packs hitting the mark with Black consumers? Why aren’t breakfast snacks marketed as an anytime snack to Black consumers? According to the U.S. Census Bureau, the Black population is expected to surpass 43 million by 2017, an 11% increase from 2007. Currently at $1 trillion, Black spending power is expected to climb to $1.3 trillion by 2015. Higher education levels, and the resulting higher paying jobs, are the primary drivers behind this increasing purchasing power. Blacks are an increasingly influential consumer group, with a higher-than-average consumption of a variety of snack foods. Although there is much discussion about healthy eating, Black consumers—like all consumers—have been slow in making those changes in their eating habits. Marketers will need to maintain a careful balance between offering the types of snack food most enjoyed by Black consumers and promoting healthy alternatives. This report covers Blacks’ attitudes and consumption patterns with regard to all major categories of snack foods. It takes a close look at how their choices and behaviors are affected by age, gender, income, and other factors. Discussions and examples of trends and opportunities for marketers, including the role of major retail channels, are provided. Companies Mentioned Blue Diamond ConAgra Foods, Inc Del Monte Foods Entenmann's Inc Frito-Lay, Inc General Mills Inc Krispy Kreme Doughnuts Inc. Newman's Own Inc. Pepperidge Farm Inc. Procter & Gamble USA Quaker SAM's Club Sara Lee Corporation Smithfield Foods Inc. Tyson Foods Inc. Walgreen Co Whole Foods Market Inc Scope and Themes What you need to know Definition Data sources Consumer survey data Advertising Abbreviations and terms Abbreviations Terms Executive Summary Snack food preferences of the Black consumer Preferred types of salty/savory snacks Figure 1: Top five salty/savory snacks consumed by Black households on a regular basis, April 2012 Preferred types of sweet snacks Figure 2: Top five sweet snacks consumed by Black households on a regular basis, April 2012 Retail preferences of salty/savory snack consumers Figure 3: Frequency of purchase by Black consumers of salty/savory snacks, by retailer, April 2012 Retail preferences of sweet snack consumers Figure 4: Frequency of purchase by Blacks of sweet snacks, by retailer, April 2012 Preferred flavors of salty/savory snacks Figure 5: Preferred flavors of salty/savory snacks purchased by Black adults, April 2012 Preferred flavors of sweet snacks Figure 6: Preferred flavors of sweet snacks purchased by Black consumers, April 2012 Likelihood of calorie-controlled snack pack consumption Figure 7: Calorie-controlled snack packs, by race/Hispanic origin, October 2010-November 2011 The consumer U.S. Black population Figure 8: Population, by race/Hispanic origin, 2007-17 Presence and ages of children in the household Figure 9: Presence and ages of children in the household, by race/Hispanic origin, 2011 What we think Issues in the Market How relevant are marketing messages that target Black consumers? Are calorie-controlled snack packs hitting the mark with Black consumers? Why aren’t breakfast snacks marketed as an anytime snack to Black consumers? Insights and Opportunities Snack food brands need to keep young Black men as their pilots Snack food brands can do more to help Black consumers eat smarter Trend Applications Trend: “Help Me Help Myself” Trend: “A Simple Balance for Health” 2015 Trend: “Old Gold” The Consumer Key points Salty/savory snacks Black households regularly consume potato chips and crackers Figure 10: Types of salty/savory snacks consumed by Black households on a regular basis, April 2012 Figure 11: Types of salty/savory snacks consumed by Black households on a regular basis, by age, April 2012 Figure 12: Other types of salty/savory snacks consumed by Black households on a regular basis, by age, April 2012 Sweet snacks Black households are particularly fond of ice cream and freshly baked goods Figure 13: Types of sweet snacks consumed by Black households on a regular basis, April 2012 Figure 14: Types of sweet snacks consumed by household on a regular basis, by gender and age, April 2012 Figure 15: Other types of sweet snacks consumed by Black households on a regular basis, by gender and age, April 2012 For more information kindly visit : Snacking Preferences of the Black Consumer - US - September 2012 Or Bharat Book Bureau Tel: +91 22 27810772 / 27810773 Fax: + 91 22 27812290 Email: info@bharatbook.com Website: www.bharatbook.com Follow us on twitter: http://twitter.com/#!/Sandhya3B Our Blogs: http://in.linkedin.com/pub/bharat-book/3a/98/512 http://financemarketreports.blogspot.com/
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